Morgan Hughes (pictured left) has been promoted to head of creative and Russel Fogden (pictured right) joins from Bravado as head of commercial.
Artists Services forms part of WEA, which is Warner Music’s global artists label and services arm.
The division supports artists through direct fan-to-fan sales, merchandising, ticketing, website design and VIP fan club experiences.
Fogden and Hughes will be based in Warner Music’s London offices and report to Emmy Lovell, executive vice president, WEA Europe.
Morgan Hughes joined Warner Music in 2011 and has worked on campaigns for artists including Biffy Clyro, Blur, Ed Sheeran, Gorillaz, Joy Division, Liam Gallagher, New Order and Royal Blood.
Prior to joining Warner Music, he worked for a range of music merch companies in London and Sydney, including the launch of a worldwide chain of pop-up shops to support both Ed Sheeran’s global tour and the release of his No. 6 Collaborations Project.
Russell Fogden was Vice President of Retail and Sales at Bravado, where he ran campaigns for artists and coordinated retail partnerships for entertainment brands from Peaky Blinders to Disney.
He recently created pop-up shops for Billie Eilish, BT21 and Yungblud, as well as facilitating major artist and retail partnerships, including the Rolling Stones’ installation in leading London department store Selfridges.
Morgan Hughes and Russell Fogden say: ‘We’re delighted to be taking up this new challenge. The artist services market has changed so much in the last few years, with new global opportunities opening up at an unprecedented rate. The recent pop-up retail campaign we ran for Ed Sheeran was a great showcase of what’s possible in today’s environment – we want to keep developing strategies that have such a huge impact for our acts. We’ve geared the business to maximise the creative and commercial opportunities for our artists around the world.’
Emmy Lovell adds: ‘Bringing Russell Fogden to Team WEA is a major coup. He’s hugely respected by artists, management and retailers and is well-placed to help us deliver the sort of integrated strategic campaigns that will benefit all our partners. And to have the brilliant Morgan Hughes as his creative partner means that we’ve really got a dream team there to drive the most cutting edge campaigns in the industry.’