The artists, who have been selected by a network of industry experts, are:
Abi Sampa – recording and marketing
Arborist – recording
Death of Guitar Pop – marketing
GOAT GIRL – touring and marketing
Molly Payton – recording
Mystry – recording, marketing and touring
Santino Le Saint – marketing
Sŵnami – recording, marketing and promotion
Yard Act – recording and promotion
Kwame Safo, Grants & Programmes Manager (Industry Funds) at PRS Foundation said: ‘During these incredibly uncertain times it has become more important than ever that talented UK based music creators at crucial tipping points still have access to this type of vital and timely support to progress their careers.’
Managed by PRS Foundation, the PPL Momentum Music Fund awards grants of £5,000-£15,000 using funds from PRS Foundation, PPL, Creative Wales, Arts Council of Northern Ireland and Invest Northern Ireland. Spotify, the official digital partner on the fund, contributes additional funding and a reward package containing exciting promotional opportunities and a close working relationship between Momentum artists and the Spotify team.
As a band, we are chuffed to receive PPL Momentum support from PRS Foundation. It will help us realise our aims and goals and push our music further than ever before. Sŵnami
The PPL Momentum Fund is crucial for both music creators’ careers and the wider industry as the 5 Years of Momentum Report (2013-18) found the fund had generated over £18m for the UK music industry and UK economy.
Sarah Mitchell, Director of Membership and Communications at PPL said: ‘In 2020 the PPL Momentum Fund helped 55 acts continue to develop their careers during an extremely challenging time for the industry. Paying out an average of just under £10,000 to each act, the fund did a great job of adapting its support to the needs of those building their careers in music. This year will be no different. PPL is proud to continue offering this funding opportunity to artists at a tipping point in their careers.’
Jo Wright, Music Officer , Arts Council of Northern Ireland added, “The Arts Council of Northern Ireland is proud to partner with PRS Foundation on PPL Momentum Music Fund, a vital initiative which enables our artists to take that all important next step in the development of their professional music careers. We are committed to providing valuable, meaningful opportunities for our artists to develop and this funding programme offers artists not only the opportunity to connect with the UK-wide industry, but also to showcase the tremendous talent that is inherent to Northern Ireland on an international stage.’
The next deadline to apply for PPL Momentum support is 24th May 2021 at 6pm. The application portal is open for application submissions now and can be accessed via www.prsfoundation.com
Take a look at the full rundown of all the artists supported so far.
Listen to the latest PPL Momentum Music Fund supported artists on the Spotify Momentum playlist here.
GOAT GIRL photo credit: Holly Whitaker