With a commitment to championing diversity through its roster and fusing music with the visual arts, record label No Such Thing is set to challenge the status quo in a time of great industry and societal flux. Founded by Dirty Freud and Ruby Tingle, who between them have over 20 years in the industry, No Such Thing launches on Friday 26 February.
‘What sets No Such Thing apart is our commitment to giving a voice to artists from under-represented groups - whether that’s ethnicity, sexuality or disability,’ explains co-founder and honorary northerner, Dirty Freud, an electronic musician and music producer.
‘We’re passionate about levelling the playing field in the music industry. That’s why we’ve set the ambitious target of 70 percent of releases to come from LGBTQ+ and Black and minority ethnic artists. As a Black artist myself, I know that doors don’t always open that easily if you don’t fit the mould. Or if they do, you’re expected to fit into a stereotyped box. We’re here to challenge that, to empower our artists and give them back creative control.’
Ahead of the label launch next Friday, we asked No Such Thing founders Danni and Ruby to make us a playlist. Tune in.
Aurora - Churchyard
Love this artist so other worldly and has a mythical element to her which i’ve 100% bought into.
FKA Twigs - Water Me
This song and FKA Twigs as a whole captures an honesty in the music which you don’t see a lot and that's why I had to pick this song.
Sevdaliza - Hubris
Love the vulnerability in the sound created by Sevdaliza, the emotive nature of what she does really makes boxing an artist like this impossible.