Auddly partners with ASCAP and PRS for Music to help solve music industry metadata problem
Partnerships aim to solve the issue of incomplete or conflicting metadata
Auddly, co-owned by hitmakers Max Martin and ABBA’s Björn Ulvaeus, has entered into an agreement for technical and structural collaboration with US and UK performing right societies ASCAP and PRS for Music, in addition to its collaboration with Swedish STIM.
The goal is to overcome one of the main obstacles to a sustainable music industry: lack of clean copyright data, generated during the creative process, as it happens. Auddly, which is part of the not-for-profit Music Rights Awareness Foundation, is leading the way in a solution to this problem.
The industry must work together to shape a transparent future with a functional data flow. We’re excited to continue our mission in collaboration with these leading organizations in an ever-expanding network of the most prominent players, now well on our way to unlocking the future of a sustainable music industry to the benefit of all music creators.
PRS for Music has been working with partners to develop new models that establish gold standard authoritative copyright data in a world of multi-territory licensing and high volume transaction processing and we were delighted to support Auddly in this endeavour. Auddly has real potential in the revolution that is taking place in the industry, offering a new tool to address the data challenges that processing in the online era brings. It will ultimately enable the release of greater value for rightsholders, negating some of the effort involved in correcting errors and resolving disputes.
ASCAP is working hard with several partners to help address the complex set of data challenges in the music industry. Auddly’s focus on offering songwriters a tool to empower them to collect and authenticate song metadata is an important component in capturing composition ownership information as early as possible in the creative process.
This is a way to develop both transparency and quality in the huge amount of global data that we are working with as collective management organizations worldwide. For us, this is an inspiring initiative and we are pleased to assist its continued development to the benefit of our rightsholders.
Song data management hub Auddly empowers music creators to get the payments and credits they’re due, thanks to cutting-edge technology and support from top songwriters Max Martin and Björn Ulvaeus. It’s estimated that more than 20% of all publishing revenue from digital consumption is lost due to insufficient song metadata and Auddly has developed the ultimate solution by enabling music creators to easily log all data connected to their songs as they’re created, from inception to release. The information is accessible to all relevant parties from one secure and transparent reference point – avoiding conflicting or missing data, and so ensuring prompt accurate payments and credits for all. www.auddly.com
Auddly is part of Music Right Awareness Foundation, an initiative by Niclas Molinder, Max Martin and Björn Ulvaeus, with the mission to enhance the songwriter’s position in the music industry by providing technological means and education. Established in 2016 in Stockholm. www.musicrightsawareness.org
About PRS for Music
PRS for Music represents the rights of songwriters, composers and music publishers in the UK and around the world. As a membership organisation it works to ensure that creators are paid whenever their musical compositions and songs are streamed, downloaded, broadcast, performed and played in public. In 2020, 22.4 trillion performances of music were reported to PRS for Music with £650.5m collected on behalf of its members, making it one of the world’s leading music collective management organisations.
PRS for Music’s public performance licensing is now carried out on PRS for Music’s behalf by PPL PRS Ltd, the joint venture between PPL and PRS for Music.