UK Music industry attracts over £100m of investment from big brands

UK Music industry attracts over £100m of investment from big brands

Iconic brands such as Coca Cola, O2, Blackberry and Volkswagen spent a record £100m on music in 2012, PRS for Music research revealed. 

Statistics published by PRS for Music and music and entertainment strategists, FRUKT, showed the spend for music use in festivals, online and in artistic endorsements reached £104.8m, an increase of 6.09% from 2011. 

Artist endorsements or ‘sponsorship’, such as those between Coca Cola and Mark Ronson for the Olympics or Mastercard and Emile Sande at the BRIT Awards, saw a 33% increase in brand spend from the previous year and brought in over £4.5m.

Digital campaigns including the launch of the new Spotify app, YouTube’s new LoveLive channel and events that offered fans real-time interaction via social media and mobile like AmEx Unstaged meant digital spend on music reached £10.4m.

Sponsored music events still thrived despite the dominance of the Olympics in 2012. Live music sponsorship accounted for the largest share of the market at 35% and netted over £33m. High profile campaigns included Coca Cola’s Olympics Torch Relay with 66 live music shows across the UK, Rihanna’s infamous Budweiser 777 tour and Blackberry’s Summer Daze which featured eight UK festivals and was broadcast on Channel 4.

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Innovative companies understand the power of a good song and how a memorable music experience inspires and connects with fans. Historically, sport was where big brands put their money, but the last 12 months have demonstrated the unique power of music to convey brand value and how the right partnership can benefit music lover, songwriter and business alike.

Robert Ashcroft, Chief Executive PRS for Music
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The brand and music space is an incredibly active and vibrant one. We've seen an increase in both the volume of activity and sophistication of platforms over the last five years and there are no signs of this changing. Music is something people instinctively love – when brands improve or enrich music moments and experiences they strengthen relationships with their consumers. There's a clear trend in brands wanting to take control of platforms and move away from traditional sponsorship – we're really excited by this and see it as an opportunity to get even more creative.

Anthony Ackenhoff, CEO, FRUKT

About PRS for Music

PRS for Music represents the rights of over 125,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.

PRS for Music provides business and community groups with easy access to nearly 15m songs through its music licences. In an industry worth over £4.1bn, PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £621.5m in 2016, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.