PRS for Music and rara.com sign licensing deal
PRS for Music has announced a licensing agreement with rara.com, the new digital streaming service.
The deal will enable the music creators that represents, to earn when their music is accessed via the subscription-based web service.
The deal is a pan-European rights agreement for the repertoire PRS for Music represents, enabling rara.com to operate in multiple European countries. The deal was negotiated by Omnifone, whose next-generation digital music service delivery platform powers rara.com globally.
rara.com is a revolutionary new streaming service aimed at the mass market which allows music lovers to listen to millions of tracks through a web browser or mobile device for a monthly subscription fee. The service provides ad-free music from just 99p/99c per month and has a potential market reach of 900m people worldwide.
PRS for Music has led the way in licensing innovative new digital music services, providing new income streams for creators and further choice for the UK’s growing online music audience. As our music consumption habits change, it is vital that new services such as rara.com are effectively licensed. This is an excellent offering and we welcome its entry into the UK music market.
rara.com is committed to working closely with artists to ensure their creativity is rewarded.
In addition to providing musicians with a global platform for their music, which can be accessed using a range of devices, we are also targeting the mass market with DJ-curated radio channels which bring music discovery back to the digital experience. The combination of these factors provides an increased audience for artists across the board
Working closely with rights holders to license a great range of content for the next-generation music services powered by Omnifone is our priority, and alongside PRS for Music, we’re striving to redress the damage done to the music industry by online piracy.
rara.com is already live in the UK and 19 other countries around the world including France, Germany, the United States and Canada. For more information visit http://www.rara.com
About rara media group
rara.com is the new global digital music service designed for the mass-market. rara.com parent rara media group limited is a private company, headquartered in London with offices throughout Europe, Asia-Pacific and in North America. Licensed globally by all of the major labels; Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group, rara.com is partnered with digital music service provider Omnifone.
Omnifone is the leading independent provider of cloud music services for consumer electronics vendors, ISPs, consumer brands, automotive and mobile companies globally including Sony, Sony Ericsson, RIM and rara.com. With services licensed in 23 markets and a global catalogue of over 12m licensed tracks, Omnifone has the widest global reach of any cloud music service provider able to develop, license and run white label cloud music services across virtually all connected device platforms including TVs, games consoles (in-home and portable), set-top boxes, home cinema systems, Blu-ray players, picture frames, cars, mobiles, PCs, tablets and web browsers.
For further information visit http://www.omnifone.com/
About PRS for Music
PRS for Music represents the rights of over 125,000 songwriters, composers and music publishers in the UK. As a membership organisation it ensures creators are paid whenever their music is played, performed or reproduced, championing the importance of copyright to protect and support the UK music industry. The UK has a proud tradition of creating wonderful music that is enjoyed the world over and PRS for Music has been supporting the creators of that music since 1914.
PRS for Music provides business and community groups with easy access to nearly 15m songs through its music licences. In an industry worth over £4.1bn, PRS for Music is uniquely placed to be a voice for music and music creators. Collecting £621.5m in 2016, PRS for Music is one of the world’s most efficient combined rights organisations. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.