Google launches new steps in tackling piracy

PRS for Music welcomes Google's new anti-piracy steps

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We welcome the steps announced by Google today to tackle online copyright infringement; as the largest search engine on the net they have a duty to help in the battle against piracy. The problems that face all creative industries and digital content providers will only be solved by working together and this is a step in the right direction, but there is much more to be done. We have been working together with Google to highlight how search points to piracy and were one of the first to license the YouTube video service, ensuring the creators we represent, earn royalties when their music is used.

Robert Ashcroft, Chief Executive PRS for Music.