The resurgence in vinyl sales is being driven by ‘middle-aged nostalgia’ and not young music lovers discovering the format, a new report has claimed.
Data from YouGov suggests that compared to the adult population, vinyl buyers are more likely to be aged between 45-54, prone to keeping their feelings to themselves and enjoy being alone.
Up to two thirds of vinyl buyers say they could not get through the day without listening to music compared with 49 percent of UK adults.
A third of vinyl buyers say they listen to music whenever they can, compared to a quarter of those over-18 overall.
This thirst for the vinyl format also translates into live music. More than two thirds say they enjoy seeing their favourite acts perform in the flesh and are happy spending money on supporting these artists.
Further findings show that 59 percent of vinyl fans condemn downloading music illegally, compared to 55 percent of over-18s.
However, according to YouGov, this revival is not competing with the love for digital music.
'The vinyl renaissance remains something of a sideshow to the digital juggernaut,' the report said.
'To become fully ingratiated in music culture once more, vinyl will have to convince younger music fans - used to the convenience their preferred services provide - of their worth.’
Visit the YouGov website to find out more.
Data from YouGov suggests that compared to the adult population, vinyl buyers are more likely to be aged between 45-54, prone to keeping their feelings to themselves and enjoy being alone.
Up to two thirds of vinyl buyers say they could not get through the day without listening to music compared with 49 percent of UK adults.
A third of vinyl buyers say they listen to music whenever they can, compared to a quarter of those over-18 overall.
This thirst for the vinyl format also translates into live music. More than two thirds say they enjoy seeing their favourite acts perform in the flesh and are happy spending money on supporting these artists.
Further findings show that 59 percent of vinyl fans condemn downloading music illegally, compared to 55 percent of over-18s.
However, according to YouGov, this revival is not competing with the love for digital music.
'The vinyl renaissance remains something of a sideshow to the digital juggernaut,' the report said.
'To become fully ingratiated in music culture once more, vinyl will have to convince younger music fans - used to the convenience their preferred services provide - of their worth.’
Visit the YouGov website to find out more.
