A six story high mural was spray painted on the iconic Custard Factory, home to the city’s creative quarter.
Inspired by poet and writer Benjamin Zephaniah’s quote ‘Birmingham has changed a lot, but for me it's still the centre of the universe,’ the artwork honours the city’s creative luminaries, including rapper, musician and producer Mike Skinner.
It is the first in a series of designs commissioned to mark the launch of a consumer initiative called Get It Right from a Genuine Site, conceived to increase respect for the value of Britain’s creative industries.
The giant murals will be revealed in five cities across the UK throughout October and November to celebrate the cultural history and diversity within each region. Cardiff, Liverpool, Bournemouth and Edinburgh are confirmed to follow the Birmingham launch.
The work in all locations is being curated and recorded by Global Street Art, the UK’s largest urban art platform, and is supported by PRS for Music.
Geoff Taylor, BPI chief executive and spokesperson for Get it Right from a Genuine Site, said: ‘We want people to understand the importance of supporting the films, TV, music, games, books, magazines and sports they love - and that by doing so they invest in creating more of it and the development of new artists and ideas.
‘Our goal is to encourage everyone to get their music, TV, film, books, newspapers, magazines, sport and games from genuine services and to support UK creativity.’
The launch of Get it Right from a Genuine Site marks the first time a cross section of the creative industries have come together to champion creativity.
For more info, visit www.getitrightfromagenuinesite.org
Inspired by poet and writer Benjamin Zephaniah’s quote ‘Birmingham has changed a lot, but for me it's still the centre of the universe,’ the artwork honours the city’s creative luminaries, including rapper, musician and producer Mike Skinner.
It is the first in a series of designs commissioned to mark the launch of a consumer initiative called Get It Right from a Genuine Site, conceived to increase respect for the value of Britain’s creative industries.
The giant murals will be revealed in five cities across the UK throughout October and November to celebrate the cultural history and diversity within each region. Cardiff, Liverpool, Bournemouth and Edinburgh are confirmed to follow the Birmingham launch.
The work in all locations is being curated and recorded by Global Street Art, the UK’s largest urban art platform, and is supported by PRS for Music.
Geoff Taylor, BPI chief executive and spokesperson for Get it Right from a Genuine Site, said: ‘We want people to understand the importance of supporting the films, TV, music, games, books, magazines and sports they love - and that by doing so they invest in creating more of it and the development of new artists and ideas.
‘Our goal is to encourage everyone to get their music, TV, film, books, newspapers, magazines, sport and games from genuine services and to support UK creativity.’
The launch of Get it Right from a Genuine Site marks the first time a cross section of the creative industries have come together to champion creativity.
For more info, visit www.getitrightfromagenuinesite.org
