SXSW 2012

Anita Awbi
  • By Anita Awbi
  • 16 Aug 2011
  • min read
The PanelPicker is a two-step online system that allows the SXSW community to have a significant voice in programming of the panels, presentations, discussions, demonstrations, etc. for 2012.

  • Step One encourages the community to enter proposals for programming at SXSW.

  • Step Two allows the community to browse all of these ideas — and rate which of these proposals they think are the best fit for the March event.


PRS for Music submitted two ideas to the SXSW 2012 Panel picker.

Protecting Rights, Making Money


Money doesn’t grow on trees: Protecting your rights and growing your finances. A panel of senior lawyers, accountants and music managers offer advice on understanding where it does grow and how to make sure you get your share. Advice from an expert panel on making money, making smart decisions and making the most of your rights to build a career as artists and songwriters in the current age.

  • How do I ensure I am getting paid what I am owed?

  • Is it worth auditing record labels?

  • What if I don't want to give my music away for free?

  • How do I make money out of music in a digital age?

  • What steps do I need to take to help build long career as a performing artist?


UK Confidential: Success strategies for the UK


Everything you need to know about one of the world’s most influential music markets. Topics covered will include: suggestions of key tastemakers not to miss when planning your campaign in the UK (radio stations, blogs, venues, people, magazines and influential websites to try); promotional schemes and ideas to try; local tips ; licensing opportunities and choices; do's and don’ts from professionals who've been there and done it; different revenue streams to consider and differences between the US and UK. Experienced music professionals share case studies of what previously successful acts have done and how they’ve achieved what they have. The UK is one of the most creative, fertile and fast-changing musical environments in the world – success here can often be the springboard you need to lead to success worldwide. Adele, Coldplay, Taio Cruz, The Killers and the Kings of Leon have all used success in the UK as an incubator before going global and this session could help you gain the information you need to be next. Lay the foundations for global success by building your band in the UK.

  • Going to the UK for the first time, or building on a buzz over there – where do you start?

  • Who are the promotional tastemakers you need to target during your campaign?

  • What revenue streams exist in Europe that don't in the US?

  • How can I avoid mistakes others have made + what partners are good to work with in the UK/Europe?

  • Where should concentrate my resources to maximise my PR/marketing return?


Search all the panels submitted to the panel picker

The voting closes Friday, September 2 (11:59 PM CST)