Spotify and digital rights agency Merlin agree new multi-year global licensing agreement.
The agreement continues the companies’ nine-year partnership, and covers all the independent label’s repertoire that Merlin represents, including Beggars Group, Domino Records and Warp.
Merlin first licensed Spotify at its launch in 2008 and is the service’s fourth largest partner.
Over this period, Spotify has enabled Merlin's member companies to successfully transition their digital business to benefit from the new market dynamics of streaming.
Spotify co-founder and chief executive Daniel EK tweeted: ‘Indie music has been a huge part of our success since day one & I am super happy to say we have a new, multi-year deal w/ @merlinnetwork’
Charles Caldas, Merlin chief executive, said: ‘Merlin was a launch partner to Spotify back in 2008, and our partnership has thrived ever since. This new agreement lays the path to future sustainable growth for us both, and we look forward to remaining an integral part in the service's continued success.’
Martin Mills, Merlin chairman, added: ‘I’m delighted that Merlin has reached this new agreement with Spotify.
‘We’ve been great partners for each other, and this updated arrangement allows independents in the Merlin community the comfort of knowing they have a highly competitive deal and parity of access to the service, whilst creating a commercial environment in which Spotify can grow to the benefit of all of us.’
The agreement continues the companies’ nine-year partnership, and covers all the independent label’s repertoire that Merlin represents, including Beggars Group, Domino Records and Warp.
Merlin first licensed Spotify at its launch in 2008 and is the service’s fourth largest partner.
Over this period, Spotify has enabled Merlin's member companies to successfully transition their digital business to benefit from the new market dynamics of streaming.
Spotify co-founder and chief executive Daniel EK tweeted: ‘Indie music has been a huge part of our success since day one & I am super happy to say we have a new, multi-year deal w/ @merlinnetwork’
Charles Caldas, Merlin chief executive, said: ‘Merlin was a launch partner to Spotify back in 2008, and our partnership has thrived ever since. This new agreement lays the path to future sustainable growth for us both, and we look forward to remaining an integral part in the service's continued success.’
Martin Mills, Merlin chairman, added: ‘I’m delighted that Merlin has reached this new agreement with Spotify.
‘We’ve been great partners for each other, and this updated arrangement allows independents in the Merlin community the comfort of knowing they have a highly competitive deal and parity of access to the service, whilst creating a commercial environment in which Spotify can grow to the benefit of all of us.’
