PRS for Music has announced it will host an afternoon of digital-focused panels and a networking event at this year's The Great Escape.
The collecting society, which has sponsored the Brighton-based convention and festival for many years, is inviting delegates to join in the digital debates that will examine the best ways to make a splash in digital marketing.
Leading figures from digital marketing, media, artist management and online music initiatives will head up the panels, including The Guardian's Jemima Kiss, Sarah Lewin (RCA Records), Mark Williamson (Spotify) and Isla Angus (Nomanis Agency).
The two sessions will take place on Friday 17 May in The Old Courtroom, while the after-event networking session will be held in Brighton Dome Bar. We'll be around for the whole convention, bringing you news and reviews in real time.
PRS for Music Foundation will also attend the festival, hosting a showcase on Saturday 18 May with emerging acts Luke Sital-Singh, WALL, Mary Epworth and Dan Croll.
Full details as follows:
Friday 17 May, 3pm – 3.45pm, The Old Court Room
PRS for Music presents…Marketing value of digital services
Licensed streaming platforms are revenue streams for artists and rights owners but - much like radio - are they not also important as marketing channels? What opportunities are there to use streaming services as promotional platforms, and what data could and should you be pulling out of the system to inform marketing strategy? Representatives from leading digital music players explain what promotional and data services they offer, and debate future potential with the TGE delegation. Come along and learn how to improve your marketing skills and knowledge, create a buzz and generate revenue on digital music platforms.
Moderator: Jemima Kiss (The Guardian)
Panellists: Mark Williamson (Spotify), Mark Foster (Deezer), Stefan Baumschlager (Rdio), Patrick Walker (YouTube Music)
Friday 17 May, 4pm – 4.45pm, The Old Court Room
PRS for Music presents…Make It Happen
Four industry experts offer advice to new bands looking to take their careers to the next level. Glean tips for marketing, management, building an audience, promotion and playing live, and how to capitalise on promotional tools now available. This session will provide invaluable insights, ideas and advice for artists and managers, plus anyone working at labels, publishers or agencies looking to develop new talent.
Moderator: PRS for Music
Panellists: Alex Martin (Crown Talent), Eric McLellan (Sire Records/Warner Bros), Isla Angus (Nomanis Agency), Sarah Lewin (RCA Records)
Friday 17 May, 5pm – 6pm, Brighton Dome Bar
PRS for Music presents…Networking drinks
Join us for a free drink, meet the panellists and talk to the PRS for Music team.
Saturday 18 May, 12pm – 4pm, Komedia
PRS for Music Foundation showcase
Featuring performances from Luke Sital-Singh, WALL, Mary Epworth and Dan Croll.
Please note, places are on a first come first served basis.
For more information on the whole convention and festival, which runs from 16 to 18 May, please visit http://mamacolive.com/thegreatescape/