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New initiative launches for female music promoters

Music Venue Trust and PRS Foundation have launched a new initiative to encourage more young women and gender minorities to break into promoting live music.

Anita Awbi
  • By Anita Awbi
  • 10 Sep 2019
  • min read
Music Venue Trust and PRS Foundation have launched a new initiative to encourage more young women and gender minorities to break into promoting live music.

Building on the success of the 2018 Fightback:Grassroots Promoter pilot, this phase of FB:GP will offer training, mentoring and practical support those who want to learn the skills to become an independent promoter.

The project will also underwrite any shows that make a loss, removing the financial stress to ensure the promoters can focus on putting on the best show they can.

Applications are now open, and participants will work towards shows in grassroots music venues across the UK in spring 2020.

The programme is designed for young women and gender minorities who are interested in promoting but not yet taken the first step, or those who have put on a few shows and feel they need further training and advice.

If you fit these criteria and are aged between 18 and 25, you can access the application form at http://bit.ly/fightbackpromoter.

FB:GP is also looking for experienced music industry professionals who would like to offer their time and expertise by mentoring an aspiring young promoter.

If you are interested, contact Fightback:Grassroots Promoter Project Manager, Chelsea Rixson at chelsea.rixson@musicvenuetrust.com

Joe Frankland, chief executive at PRS Foundation, said: ‘It is vital that we ensure there are opportunities and support available for women behind the scenes as well as on stage, to bring us closer to a more representative industry and increase the routes and networks to the huge pool of exciting talented music creators we have from different backgrounds across the UK.

‘It has been great to see this happening already with the last round of supported promoters booking brilliant emerging artists such as Gal Pals, Rebecca Garton, SADIE and Shunaji.’

Beverley Whitrick, strategic director of Music Venue Trust,  added: ‘The grassroots music venues network is full of amazing people, but fresh blood is always needed to ensure the sustainability of these venues. Strong, diverse teams need young talent and FB:GP is a way to nurture that. We are excited to work with PRS Foundation on taking it forward.’