The European Music Managers Alliance (EMMA) – a new collective body for music managers across the UK and Europe – was launched in London last night (11 April).
The new pan-European body will represent over 800 managers across Europe and another 600 worldwide, allowing 'closer involvement in all discussions and decisions that impact future direction of the global music business.'
EMMA’s initial focus will be on three specific issues: licensing and fair remuneration, public policy and education and research. A detailed agenda will be unveiled at MIDEM 2018.
Commenting on the launch, EMMA's inaugural chair, Keith Harris – a long-time member of Stevie Wonder’s management team – said: 'As the business representatives of artists, songwriters and producers, the role of the music manager has assumed ever greater importance in the digital era.
'For the future health of our business, and particularly with Brexit on the horizon, it is therefore vital that managers can maintain close contact and participate fully and openly in all commercial and policy discussions that impact on our clients.
'The creation of EMMA will make this possible. Going forward, digital services, legislators and other industry partners will have opportunity to connect with the widest range of music managers via a single networked organisation.'
Annabella Coldrick, chief executive at Music Managers Forum UK added: 'The UK MMF is committed to thinking beyond Brexit and working even more closely with our European and international manager colleagues to campaign for fairness, transparency and bringing down barriers to music.
'Our members all represent artists with global businesses. We believe we are stronger and more influential working together to affect change for the better.'
The new pan-European body will represent over 800 managers across Europe and another 600 worldwide, allowing 'closer involvement in all discussions and decisions that impact future direction of the global music business.'
EMMA’s initial focus will be on three specific issues: licensing and fair remuneration, public policy and education and research. A detailed agenda will be unveiled at MIDEM 2018.
Commenting on the launch, EMMA's inaugural chair, Keith Harris – a long-time member of Stevie Wonder’s management team – said: 'As the business representatives of artists, songwriters and producers, the role of the music manager has assumed ever greater importance in the digital era.
'For the future health of our business, and particularly with Brexit on the horizon, it is therefore vital that managers can maintain close contact and participate fully and openly in all commercial and policy discussions that impact on our clients.
'The creation of EMMA will make this possible. Going forward, digital services, legislators and other industry partners will have opportunity to connect with the widest range of music managers via a single networked organisation.'
Annabella Coldrick, chief executive at Music Managers Forum UK added: 'The UK MMF is committed to thinking beyond Brexit and working even more closely with our European and international manager colleagues to campaign for fairness, transparency and bringing down barriers to music.
'Our members all represent artists with global businesses. We believe we are stronger and more influential working together to affect change for the better.'
