UK is the global leader in ‘soft power’ with music playing a crucial role in promoting this positive image, the BPI has said.
Geoff Taylor, BPI and BRIT Awards chief executive, made the comments following the publication of The Soft Power 30 by Portland Communications. This new index examines the strength of soft power assets at the disposal of countries.
Soft power is a term from Professor Joseph Nye used to explain the use of positive attraction and persuasion to achieve global influence.
UK was judged to be top of the league ahead of the likes of Germany, the United States, France and Canada.
Commenting on the findings, Geoff Taylor said: ‘The UK draws much of its ‘soft power’ from its creative industries and in particular the dynamic performance of its music industry.
‘The fact that five of the top 10 best-selling albums in the world last year were by British artists highlights that music and culture are important not only for our economy and balance of trade, but in helping to promote a positive image of the UK around the world.’
Recently, the BPI stated that UK music consumption is up in the first six months of the year with ‘explosive growth’ in streaming driving the rise.
Geoff Taylor, BPI and BRIT Awards chief executive, made the comments following the publication of The Soft Power 30 by Portland Communications. This new index examines the strength of soft power assets at the disposal of countries.
Soft power is a term from Professor Joseph Nye used to explain the use of positive attraction and persuasion to achieve global influence.
UK was judged to be top of the league ahead of the likes of Germany, the United States, France and Canada.
Commenting on the findings, Geoff Taylor said: ‘The UK draws much of its ‘soft power’ from its creative industries and in particular the dynamic performance of its music industry.
‘The fact that five of the top 10 best-selling albums in the world last year were by British artists highlights that music and culture are important not only for our economy and balance of trade, but in helping to promote a positive image of the UK around the world.’
Recently, the BPI stated that UK music consumption is up in the first six months of the year with ‘explosive growth’ in streaming driving the rise.
