Matching certain music genres with particular foods can make meals taste better, a new study has claimed.
Research from Charles Spence, a professor of experimental psychology at the University of Oxford, has revealed that listening to pop music artists such as Ed Sheeran or Taylor Swift can improve the flavour of a Chinese takeaway.
Further findings from the so-called gastrophysics study claimed that rock music will enhance spicy food while classical compositions are best heard while eating an Italian meal.
Charles told the Times: ‘Nobody has looked at spiciness and music before. We found that if there is music that is more alerting, more arousing, then people appreciate spicier food more.’
‘How soundscapes and music come together with taste to make the whole experience more stimulating, more enjoyable and possibly even more memorable. It is a kind of digital seasoning.’
The study involved 700 volunteers who ordered takeaways and listened to songs from six genres. They were then asked to rate the dishes on a scale of one to ten.
Research from Charles Spence, a professor of experimental psychology at the University of Oxford, has revealed that listening to pop music artists such as Ed Sheeran or Taylor Swift can improve the flavour of a Chinese takeaway.
Further findings from the so-called gastrophysics study claimed that rock music will enhance spicy food while classical compositions are best heard while eating an Italian meal.
Charles told the Times: ‘Nobody has looked at spiciness and music before. We found that if there is music that is more alerting, more arousing, then people appreciate spicier food more.’
‘How soundscapes and music come together with taste to make the whole experience more stimulating, more enjoyable and possibly even more memorable. It is a kind of digital seasoning.’
The study involved 700 volunteers who ordered takeaways and listened to songs from six genres. They were then asked to rate the dishes on a scale of one to ten.
