MMF annouce return of Accelerator programme

YouTube Music have confrimed its support of the Music Mangagers Forum’s (MMF) Accelerator Programme, with applications opening on 15 October.

Bekki Bemrose
  • By Bekki Bemrose
  • 16 Sep 2019
  • min read
YouTube Music have confirmed its support of the Music Managers Forum’s (MMF) Accelerator Programme, with applications opening on 15 October.

The initiative is designed solely for artist, songwriter and producer managers to increase the number of sustainable full-time management businesses.

The programme offers a combination of financial and educational support, with 12-month grants of up to £15,000 available.

Accelerator is already benefiting 24 emerging managers across the England and Scotland, who between them represent more than 60 clients including Shabaka Hutchings, Poppy Ajudha, IDER, Moses Boyd, Be Charlotte, Effie and LYRA.

Participants on the 2019 programme have enjoyed additional backing from Arts Council England and the Scottish Music Industry Association alongside more than 80 hours of manager-specific education courses.

Guest speakers and sessions have been delivered by business support partners including Music Ally, CMU Insights, Harbottle & Lewis, Sheridans, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV.

MMF is aiming to confirm and expand 2019’s partnerships before the programme returns.

Consulting partners for Accelerator include Urban Development, Small Green Shoots, I Luv Live and Generator, while the programme has been managed by Paul Bonham in a secondment from his current position as Arts Council England’s Relationship Manager, Diversity and Culture.

Fiona McGugan, strategy and operations director, MMF, says: ‘MMF are absolutely thrilled that YouTube Music recognise the importance of Accelerator and that the programme will return next year. It has already offered a career-changing experience for 24 upcoming music managers, and we look forward to sharing some of the impact data and successes in time for the opening of 2020 applications on October 15th.’

Roz Mansfield, artist partnerships manager, YouTube Music, adds: ‘As well as supporting the next wave of British talent, we also want to support the people who work tirelessly behind the scenes to make the industry function, grow and succeed. We at YouTube Music are so proud to be a sponsor of MMF and their Accelerator Programme and look forward to seeing what these talented managers go on to do next.’