Frances, Clean Cut Kid and NAO are among Google Play Music’s Ones To Watch 2016 shortlist.
The full shortlist of artists is based on Google search counts, social media metrics and streaming volumes alongside decisions from a panel of industry experts.
Azi Eftekhari, head of EMEA Music Partner Management at Google Play Music, told Music Business Worldwide: ‘It’s always an exciting time when we look to the year ahead and share our tips for success. Whilst the BBC’s Sound of 2016 and BRITs Critics’ Choice are fantastic indicators from the industry, our judging criteria is based on a myriad of factors – industry insight is one of them but also more factors like volumes of streams, search activity and social media buzz are taken into account too.
‘I think the one thing this year’s shortlist shows is how the power and accessibility of streaming platforms allows grassroots artists to reach a wider audience from a very early stage in the career. The fact that Jack Garratt has already played a sold out show at the 2,000-capacity Shepherd’s Bush Empire and that Aurora has already had a track appear on a major TV advertising campaign is a testament to that.’
The full shortlist of artists is below:
Frances
Jack Garratt
Clean Cut Kid
Aurora
Kali Uchis
Anne-Marie
Nao
Tink
Samm Henshaw
Vant
The full shortlist of artists is based on Google search counts, social media metrics and streaming volumes alongside decisions from a panel of industry experts.
Azi Eftekhari, head of EMEA Music Partner Management at Google Play Music, told Music Business Worldwide: ‘It’s always an exciting time when we look to the year ahead and share our tips for success. Whilst the BBC’s Sound of 2016 and BRITs Critics’ Choice are fantastic indicators from the industry, our judging criteria is based on a myriad of factors – industry insight is one of them but also more factors like volumes of streams, search activity and social media buzz are taken into account too.
‘I think the one thing this year’s shortlist shows is how the power and accessibility of streaming platforms allows grassroots artists to reach a wider audience from a very early stage in the career. The fact that Jack Garratt has already played a sold out show at the 2,000-capacity Shepherd’s Bush Empire and that Aurora has already had a track appear on a major TV advertising campaign is a testament to that.’
The full shortlist of artists is below:
Frances
Jack Garratt
Clean Cut Kid
Aurora
Kali Uchis
Anne-Marie
Nao
Tink
Samm Henshaw
Vant
