The study, led by Patrick Fagan, expert in behavioural science and associate lecturer at Goldsmith’s University, found that 20 minutes of gig-time results in a 21 percent increase in feelings of wellbeing. This is compared to 10 percent for yoga and 7 percent for dog-walking.
Previous research has directly linked high levels of wellbeing with a lifespan increase of nine years; a correlation which the study claims points to 'a direct link between gig-going and longevity.'
According to O2, the research used bespoke psychometric and heart-rate tests, carried out over a range of wellbeing activities. The gig experience reported key increases across the happiness spectrum, including feelings of self-worth (up 25 percent ), closeness to others ( up 25 percent) and mental stimulation (up 75 percent).
Fagan said: 'Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing – with fortnightly or regular attendance being the key.
'Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight which could pave the way for almost a decade more years of life.'
Nina Bibby, chief marketing officer at O2 added: 'We all know just how good it is seeing your favourite band or artist live, but now we have the proof.'
Meanwhile, the shared experience of enjoying music was key to the findings, with 67 percent of those surveyed saying that experiencing live music makes them feel happier than simply listening to music at home.