Music fans at festival

Getting started with fan clubs and monetisation

Wicksteed Works have created a resource to guide artists and their teams thinking about setting up a membership for their fans.

Maya Radcliffe
  • By Maya Radcliffe
  • 6 May 2020
  • min read

The coronavirus pandemic has significantly impacted the livelihoods of musicians and artists everywhere. 

 If you fall into that category, and you're currently looking for alternative income streams, monetising your fan base by setting up a membership could be worth considering. 

Wicksteed Works have released a free ten-page resource to help you understand how membership can fit into your communications plan.

The guide is focused on the concept of membership with the goal of introducing the model, answering some of your questions and providing ideas and links to get you started.

It reads: ‘Membership can form an additional tier to your communication strategy. It allows you the opportunity to directly monetise the content that you create, which the market suggests you give away for free. Why use your creativity to line the pockets of advertising platforms? There is the potential for value in everything that you create.

‘Your audience is your lifeblood as an artist and nurturing your relationship with your fans is a top priority - on your own terms. This means building awareness, creating engagement, and giving your fans a reason to buy from you.’

Wicksteed Works is a consultancy company focused on empowering musicians to maximise their audience and sales potential.

Founding director Jessie Scoullar cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media’s Creative Services team, where she produced campaigns for major artists including Fatboy Slim, Sigur Rós, and Paul McCartney. 

To access the guide in full for free, sign up via Mailchimp