There will be 13 SXSW showcases featuring more than 60 performances in partnership with AIM, BBC Music, the BPI, the Department for International Trade (DIT), Belfast City Council, PPL, PRS for Music and PRS Foundation.
The full line-up at the British Music Embassy is below.
Sunday 15 March 7:30pm – 11:00pm
British Music @ SXSW presents
Bess Atwell 8:00pm – 8:30pmThe Wandering Hearts 8:50pm – 9:20pm
Hardwicke Circus 9:40pm – 10:10pm
Chainska Brassika 10:30pm – 11:00pm
Monday 16 March 8pm – 2am
DIY Magazine presents in association with Ticketmaster New Music Official SXSW Showcase
Shopping 8pm – 8:40pmWalt Disco 9pm – 9:40pm
King Nun 10pm – 10:40pm
Nasty Cherry 11pm – 11:40pm
Crows 12am – 12:40am
HMLTD 1am – 1:40am
Tuesday 17 March 8pm – 2am
ATC Live presents in association with PPL and PRS for Music Official SXSW Showcase
Fenne Lily 8pm – 8:40pmAlgiers 9pm – 9:40pm
Sorry 10pm – 10:40pm
Los Bitchos 11pm – 11:40pm
Black Country New Road 12am – 12:40am
Pom Poko 1am – 1:40am
Wednesday 18 March 2pm – 6pm
British Music @ SXSW presents
Childcare 2:10pm – 2:40pmBabeheaven 3pm – 3:30pm
Miro Shot 3:50pm – 4:20pm
Far Caspian 4:40pm – 5:10pm
LIFE 5:30pm – 6pm
Wednesday 18 March 8pm – 2am
BBC Radio 6 Music presents In association with The BPI Official SXSW Showcase
Special Guests (acoustic) 8pm – 8:20pmBang Bang Romeo 9pm – 9:40pm
Pigs Pigs Pigs Pigs Pigs Pigs Pigs 10pm – 10:40pm
Jehnny Beth 11pm – 11:40pm
The Murder Capital 12am – 12:40am
Beabadoobee 1am – 1:40am
Thursday 19 March 2pm – 6pm
Output Belfast presents
Gross Net 2:10pm – 2:30pmPat Dam Smyth 2:50pm – 3:10pm
Lilla Vargen 3:30pm – 3:50pm
Wood Burning Savages 4:10pm – 4:30pm
Ryan McMullan 4:50pm – 5:10pm
Ryan Vail and Elma Orkestra 5:30pm – 6pm
Thursday 19 March 8pm – 2am
BBC Music Introducing presents in association with PRS Foundation Official SXSW Showcase
Self Esteem 8pm – 8:40pmAaron Smith 9pm – 9:40pm
Knucks 10pm – 10:40pm
Arlo Parks 11pm – 11:40pm
The Orielles 12am – 12:40am
Steam Down 1am – 1:40am
Friday 20 March 2pm – 6pm
British Music @ SXSW presents
Siobhan Wilson 2:10pm – 2:40pmRosie Lowe 3pm – 3:30pm
Shygirl 3:50pm – 4:20pm
Weird Milk 4:40pm – 5:10pm
PVA 5:30pm – 6pm
Friday 20 March 8pm – 2am
BBC Music Introducing presents in association with AIM Official SXSW Showcase
Bess Atwell 8pm – 8:40pmLiz Lawrence 9pm – 9:40pm
Jordan MacKampa 10pm – 10:40pm
Porridge Radio 11pm – 11:40pm
Kokoroko 12am – 12:40am
Marsicans 1am – 1:40am
Saturday 21 March 2pm – 6pm
British Music @ SXSW presents
Jordan MacKampa 2:10pm – 2:40pmPizzagirl 3pm – 3:30pm
The Dunts 3:50pm – 4:20pm
Tim Burgess 4:40pm – 5:10pm
King Nun 5:30pm – 6pm
Saturday 21 March 8pm – 2am
BBC Music presents in association with PPL and PRS for Music Official SXSW Showcase
Rosie Lowe 8pm – 8:40pmJadu Heart 9pm – 9:40pm
Lauran Hibberd 10pm – 10:40pm
Dry Cleaning 11pm – 11:40pm
Larkins 12am – 12:40am
The Sherlocks 1am – 1:40am
A playlist of all British Music Embassy showcasing artists can be found here and the full programme is here.
