european union

EC proposes 'fairer digital marketplace' for creators

The European Commission has published proposals to modernise EU copyright rules to ‘create a fairer and more sustainable marketplace for creators and the creative industries’.

Anita Awbi
  • By Anita Awbi
  • 14 Sep 2016
  • min read
The European Commission has published proposals to modernise EU copyright rules to ‘create a fairer and more sustainable marketplace for creators and the creative industries’.

Included in the proposals is the Copyright Directive, which aims to reinforce the position of rightholders to negotiate and be remunerated for the use of their content on video-sharing platforms such as YouTube.

Such platforms will have an obligation to employ effective technologies to automatically detect songs or audiovisual works, which rightholders have identified and agreed with the platforms either to authorise or remove.

Elsewhere, the draft directive obliges content publishers and producers to inform creators, authors and performers about profits they made with their works.

It also puts in place a mechanism to help creators obtain a fair share when negotiating remuneration – which the commission hopes will lead to higher level of trust among all players in the digital value chain.

For consumers, the proposals advocate better choice and access to content online and across borders, which will grant people the right to use their online subscriptions to films, music, ebooks when they are away from their home country.

They also outline new copyright rules on education, research, cultural heritage and inclusion of disabled people.

Read the full proposals.

Robert Ashcroft, PRS for Music chief executive, has welcomed the proposals, saying he hopes they will provide the ‘opportunity to establish a functioning, digital single market’. Read the full story.