British Music Embassy Line-up Announced For SXSW 2020

The British Music Embassy will once again return to Austin to host some of the UK's finest talents at SXSW 2020.

Bekki Bemrose
  • By Bekki Bemrose
  • 11 Feb 2020
  • min read

The showcases will take place at Cedar Street Courtyard from Monday, 16 March to Saturday, 21 March.

Nigel Elderton, chairman, PRS for Music, said: ‘I am incredibly happy that PRS for Music is once again partnering with the British Music Embassy for another spectacular showcase of British songwriting at SXSW. The level of talent and breadth of musical variety we see at this showcase year after year is nothing short of astounding and we are proud to be able to support these up and coming music creators, at this hugely important stage of their career.’

Joe Frankland, chief executive officer, PRS Foundation, said: ‘Performing overseas at industry showcase events has a huge impact on artist careers, enabling them to export to new markets, secure new business and to reach new audiences.

‘SXSW is one of the biggest industry events in the world and we’re delighted to be supporting 36 talented UK music creators to attend the festival this year through our International Showcase Fund which is funded by Department for International Trade, British Underground, Arts Council England, PPL, the Musicians’ Union, Creative Scotland, Wales Arts International, Arts Council of Wales, Arts Council of Northern Ireland and Invest Northern Ireland.

‘We’re also very much looking forward to celebrating the fifth year of our BBC Music Introducing and PRS Foundation showcase which will see a further four brilliant UK artists supported to perform at the iconic British Music Embassy.’

The BBC Music Introducing and PRS Foundation’s showcase on Thursday March 19 will be hosted by BBC Radio 1’s Huw Stephens. The line-up consists of Self Esteem, Aaron Smith, Knucks, Arlo Parks, The Orielles and Steam Down.

Steve Lamacq will be hosting BBC Radio 6 Music showcase in association with the BPI on Wednesday March 18.

The BBC Radio 6 Music showcase will see performances from Bang Bang Romeo, Pigs Pigs Pigs Pigs Pigs Pigs Pigs, Jehnny Beth and BEABADOOBEE.

Details of further acts appearing at the British Music Embassy will be released in the coming days.