internet data programming

Auddly launches #MetadataPays campaign

Song data hub Auddly has launched metadata awareness campaign to help music creators ensure their song data is accurate and help boost their royalties.

Anita Awbi
  • By Anita Awbi
  • 26 Feb 2018
  • min read
Song data hub Auddly has launched a metadata awareness campaign to help music creators ensure their song data is accurate and help boost their royalties.

#MetadataPays aims to show songwriters, composers and artists how they can help make sure they receive correct payments for the use of their works. Its campaign page outlines some steps creators can take to better manage their metadata.

Unmatched, missing and incomplete metadata can mean that music creators are missing out on royalties from collecting societies such as PRS for Music.

Niclas Molinder, founder and chief executive of Auddly, said: ‘Everyone in the metadata chain is responsible for getting this right, but the process always starts with the creators – they are the source of all data and therefore in a key position.

‘We want to empower creators to ensure they get paid correctly by managing their data smartly and efficiently. Auddly and the collecting societies are here to support this process.’

Robert Ashcroft, PRS for Music chief executive who backs the campaign, added: ‘Today we spend an inordinate amount of time correcting errors and resolving disputes which hold up payments to music creators.

‘To prevent this, PRS for Music has been working with partners to develop gold standard authoritative copyright data across the industry and music creators play an important role in helping to achieve this.

‘Generating awareness through #MetadataPays is a great way to help address these data challenges and improving knowledge amongst creators will ultimately enable the release of greater value for rightsholders in the long run.’

Last year, a PRS Explores event gathered experts from Auddly, Soundcloud and the wider industry to discuss ways they can work together to improve data quality.

Read about their findings and recommendations –
Songwriters: ‘good music data is your income ticket’
Poor music data is urgent ‘industry-wide’ problem