Applications open for Accelerator Programme

UK based music managers are being invited to apply for the Music Managers Forum (MMF) and YouTube’s grants and education initiative.

Bekki Bemrose
  • By Bekki Bemrose
  • 15 Oct 2019
  • min read
UK based music managers are being invited to apply for the Music Managers Forum (MMF) and YouTube’s grants and education initiative.

The programme offers a grant of up to £15,000 per annum plus more than 100 hours of professional mentoring, training and masterclasses.

Successful applicants for the 2020 programme will also receive a travel bursary to attend a professional music conference in Europe.

The launch event took place yesterday (Monday) at London’s YouTube Space where the MMF revealed new data highlighting the initiatives impact to date.

The 24 Accelerator participants have increased the number of artist, writer and producer clients they represent by more than 20 percent since January 2019.

The programme has supported managers form across the UK, including participants based in Leeds, Liverpool, Glasgow and Birmingham.

The data also reveals that creators represented by Accelerator managers saw a collective 51 percent increase of watch time on YouTube since the start of the programme.

Shakka, who is managed by Nike Durosaro, also celebrated reaching 100,000 YouTube subscribers in August 2019.

Applications close at midnight on Friday 25 October. For more information and to apply, please visit

Paul Bonham, who has overseen the Accelerator Programme for the MMF says: ‘I’ve been genuinely thrilled to see Accelerator’s impact on the lives and livelihoods of our first 24 participants. As much as the funding and masterclasses they’ve received, what’s really impressed is the bond and network they’ve forged. With the support of YouTube Music, Arts Council England, Creative Scotland and the SMIA, and so much generous support for industry speakers and partners, we’re laying strong foundations for the future of music management – and therefore benefitting artists, writers and producers too.’

Roz Mansfield, artist partnerships manager, YouTube Music, comments: ‘We are delighted with the success of the inaugural Accelerator Programme For Music Managers. It's been fantastic watching the managers get so much out of the course, and to see them and their artists flourish. YouTube Music is committed to helping the industry as a whole grow and thrive. We wish these managers all the best in their future careers and hope they come back to share their experiences with future Accelerators.’

Lorretta Andrews, Safe Music Management (Guvna B, Joshua Luke Smith, Bianca Rose), says: ‘The Accelerator programme has been a turning point in my career as an artist manager, giving me the funds, space and time to pursue my goals. It’s also given me the confidence I needed to move to the next level. I’ve gained invaluable training from experts in live, recorded, publishing, brands and accountancy and made some great contacts through the programme. Making friends in the same industry as me, who understand the unique lifestyle and pressures that come with being an artist manager, is invaluable.’

Charlotte Caleb, CsquaredLDN (Raphi, Eloïse, TALA), adds: ‘Independent management can be a lonely business, but the Accelerator programme has introduced me to a support group of peers who I have actively collaborated with this year and will do so in the future. I recommend Accelerator to any manager who is ambitious and motivated.’