- Don’t get overwhelmed by all the online communication options – leverage them to reach out to fans
- Use direct-to-fan platforms to put your music out there, and communicate using FaceBook, Twitter, email, mobile
- Aim to ‘do one big thing a month and one small thing a month’ on the internet – whether that is uploading video content, communicating with fans, posting
- Don’t try to sell your music until you have the email addresses of at least 2,500 people who care about your music. In the early days you need fans not dollars.
- Offer a token of value, such as a free track, in exchange for email addresses
- If you connect with fans and give them reason to buy, they will
Ian Rogers presides over the direct-to-fan marketing platform at Topspin Media