1. Be clear what you want to achieve before you pick up the camera and keep it in mind as you make your film; whether it’s promoting your next release or tour, or building or re-inforcing a specific image or ethos for your act. Once you’re clear on what your goal is work backwards from there.
2. Cliched but true, it’s quality not quantity that counts when it comes to what video content is out there for the world to see. Don’t swamp your online presence with endless shaky camera-phone clips of you and your band mates laughing hysterically or pulling faces to a soundbed of your latest single. Engage with your fans. Give them something worthwhile to watch that allows them to connect with you, something that will keep their attention and leave them wanting more.
3. Google yourself. What are the first videos that come up? What info and thumbnails appear and therefore influence which clips a potential new fan will click on first? You’ve got one, maybe two clicks to win them over. If there are clips on that list that you don’t think are strong enough to do that, take them offline. If you can. If you can’t, then get producing new content that does the job better and promote it so it ramps up to the top of the search list.
4. If the film-making skills or equipment you have at your disposal aren’t great, get a film-maker onboard whose work you like. A nicely-composed shot accompanied by good quality sound can make a massive difference to a first impression.
5. I’m always looking at what’s out there, looking at campaigns that work on me as a fan. As an end-user of other people’s content, ask yourself what you like and dislike in terms of types of content, different styles, technical quality, frequency of output etc.
Decibel Pictures is a leading film and video production company and content creator specializing in quality factual video content for the music industry. Decibel works with artists, labels and managers to devise and create engaging multi-platform video content that will feed and grow an artist’s fanbase.
Examples include promotional online viral content, concert films, tour vlogs, EPK’s and documentaries.