Social media experts Green House Group have provided a few tips to help you make sure you're doing your best to get yourself heard.
1. Remember when using Facebook that it's meant to be engaging - so give people something to engage with. Ask a question or a suggestion, ask people for their thoughts, ask people to comment, like and share. If you don't ask - you don't get.
2. Press and social media should go hand in hand these days. Think about how you're promoting yourself to press, and how that will help your social media presence. It also works vice versa - think about what you can do on social media to help you reach more press.
3. Link everything to everything else. Make sure your website links to your Facebook, Twitter, YouTube, Pinterest, and Google+... and all of those link to everything else. All of your platforms should be a portal to everything else.
4. Communicate with your peers on social media. Any artists you like or admire - start sharing content and ideas, and build a relationship with them online. Build associations, and put yourself in a community. Communicate with genuine peers though; if you're a new songwriter, don't expect U2 to be your friends, but that person you're playing live with on Friday - get talking to them, get them talking about you to their fans, and them to yours. It's back scratching on a basic level, but so important.
5. Try out every new social media platform, but don't feel the need to use it if it's not for you. Some bands are still doing really well on MySpace, others excel on Twitter and others Facebook. You don't need to, and won't have the time to, be awesome on everything while you're still looking after all of this yourself - so don't try to be a hero, just stick with what works for you.