With grassroots venues, 'crying out for new young promoters with fresh ideas' and a lack of diversity in the music industry, the scheme aims to change all that by offering 'a no-risk financial entry point for young women to take their first step in promoting or develop their promoting skills.'
The initiative will enable 100 young female promoters to put on a show at their local Music Venues Alliance member grassroots music venue.
MVT will match successful applicants with expert mentors, experienced in hosting successful events. The 100 promoters will learn about booking, managing and promoting a show and be part of a national campaign with their own local event.
Beverley Whitrick of MVT said: 'We want to make a big change to the independent promoter scene in the UK, enabling 100 young women to take a chance on promoting a show they believe in.
'With their support, we are not only going to raise money for Music Venue Trust, we are going to start the process of identifying the next wave of fantastic new independent promoters and tackle head-on diversity in this sector. There’s not enough female promoters working in grassroots music venues, and we’re going to change that.'
The initiative follows MPL's announcement that it will give £1m of incentives and grants to support emerging UK promoters and artists.
Richard Taylor of MusicPlanet Live said: 'We’ve chosen to work alongside Music Venue Trust on this very special initiative because we want to ensure we provide opportunities for everyone to get involved in music.
'We all share the same passion and we believe it is vital to support everyone that has a love for music, especially young people whose voice isn’t being heard yet. Ironic as it sounds as an online platform, we want to encourage people away from their computer screens and out experiencing more shows.
'We want to help keep live music thriving from grassroots venues to the biggest arenas. We’re providing finance for hard working promoters to help them put on the shows they want. We want these shows to happen, we want the venues paid, the artists paid and as such we want to help cover costs, so promoters can afford to put on a show risk free.'
To apply to Fightback: Grassroots Promoter, create an account at www.musicplanetlive.com and then email Music Venue Trust at firstname.lastname@example.org to receive full details on how to bring your show together.
*Update: Following the successful launch of Fightback: Grassroots Promoter for young female promoters, a second opportunity is available for anyone who wants to learn the skills to become an independent promoter. Find out more here >