The programme launched yesterday (3 May), with a deadline of Monday 8 May, and is open to UK-based self-releasing artists and those signed to independent record labels.
Priority will be given to those with an upcoming release in the works and a clear sales plan for their finished product.
Successful applicants will receive 500 12-inch records, worth over £1,500, plus release strategy mentoring and ongoing promotional support.
A longlist will be whittled down to 10 shortlisted applications, which will be taken to PRS Foundation’s Live Flash Funding Panel at The Great Escape on 19 May from 10.30am to 12pm.
For the first time, industry delegates at the convention will be able to see how Flash Funding decisions are made, with four artists selected for support by industry experts.
These include Pat Carr (Infectious Records), Julie Weir (Music For Nations), John Kennedy (Radio X), Laura Mary-Carter (Blood Red Shoes) and John Robb (Louder Than War).
Delegates will get an insight into the strength of the fund's video applications and musical submissions, and will hear from those working on the front line of new music to see how selected artists are selected to receive support.
PRS Foundation’s Flash Funding programme addresses issues facing emerging music creators by responding to specific needs with an innovative approach to funding, involving video submissions, quick decision turnaround and high-profile industry experts and partners.
Previous winners include M favourites The Pictish Trail and Robocobra Quartet.
Find out more and apply. http://www.prsformusicfoundation.com/funding/flashfunding/