Adverts, Branded Content and Corporate

Adverts and Idents

Type of production:

  • Adverts designed specifically to promote goods or services to the general public
  • Any productions which have paid media spend

Is your content branded, made for online usage and not covered by the above? See our guide to online content

Music use:

  • As per tariff descriptions

Campaign rates allow you to:

  • Clear a single track across unlimited adverts, of a related or developing theme for a single product within a 12 month term.
  • Adverts broadcast within the 12 month term are cleared for the lifetime of the production.

Campaign rate = 'per track' rate +60%
e.g. Worldwide (all media) campaign rate = £11,750 x 1.6 = £18,800

All media

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide All media £7,875
£11,750
Single continent All media £4,125 £5,875
Single country All media £3,000 £4,687

TV adverts and sponsorship idents

Territory Media Per 30 second unit (or part thereof)
Per track
UK & Eire (or any other single country)
Any single channel £950
£1,450
UK & Eire (or any other single country)
Digital cable network
(excluding ITV1, Channel 4, Channel 5)
£1,900
£2,900
UK & Eire (or any other single country) All TV £2,400 £3,750
Single Continent All TV £3,300 £4,700
Worldwide All TV £6,300 £9,400

Radio Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Local/
Regional
Single local station; or region of national £70*
£100*
UK & Eire (or any other single country) Full network
£900
£1,350
 

Online Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide
Audio Only (all sites) 
Streaming and Download
£175
£300
Worldwide
Audio Visual (all sites)
Streaming and Download
£600
£950

Other Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide Cinema or DVD advertising £950
£1,450
Worldwide Audio Visual (public location)* £200*
£350*
Worldwide Audio only (public location)* £80*
£140*

Campaign rate = 'per track' rate +60%
e.g. Audio Visual Online campaign rate = £950 x 1.6 = £1,520

Not sure whether your promotional content is an advert? Please see our new Branded Content section below to see if this matches your production criteria.

Rate card notes

  • All rates include online usage except where indicated by *.
  • ‘Per track’ rates allows unlimited cut-downs and tag ending changes.
  • Tag ending changes. This means minor changes to the message at the end of an advertisement e.g. change from 'sale starts Monday' to 'sale starts tomorrow'.
  • Cut-down. This means a shortened version of an advert where no new content is added.
  • Per 30s rates clear use for 30 seconds of music, or part thereof.
  • Speech translations do not require additional licensing.

Branded Content

Type of production:

  • Brand endorsement productions 
  • Productions documenting sponsored initiatives
  • Recruitment videos
  • Product demo videos

If the main focus of your production is to promote the sale of goods or services and has paid media spend, please refer to our Advertising rates.

Music use:

  • Public locations (excluding cinema broadcast)
  • Online including social media platforms e.g. Snapchat

Branded Content campaign rates

Campaign rates allow you to clear music across a series of productions of a related or developing theme.

Single Track Campaign Rate - £1,100 allows you to clear a single track across unlimited productions, of a related or developing theme within a 12 month term. Any productions broadcast within the 12 month term are cleared for the lifetime of the content. This rate is available on when you purchase your Production Music licence online.

Multi-Track Campaign Discounts - Pay £650 for your first production and receive a 50% discounted rate of £325 for all other related productions included in the campaign. - Maximum 10 productions per campaign. Call +44 (0) 20 3741 3888 for more information.

Territory Media Per 30 second unit (or part thereof)
Per Production
Worldwide Audio Visual - All sites online (includes downloads) and public location (excluding cinema) £150
£650

Rate card notes

  • Discounted rate of 20% is available to customers who commit to 10 or more Branded Content productions.
  • Customers who commit to 20 or more Branded Content productions qualify for a 30% discount.
  • Discounts only apply to Per Production rates. Please call +44 (0)20 3741 3888 for more information.

Corporate content

Type of production:

  • Internal communications - staff training or information videos
  • B2B Showreels
  • Exhibition films (e.g. museums and art installations)
  • Audio guides

Any branded content productions aimed at the general public are not covered by Corporate rates.

Music use:

  • Staff conferences and in-house use
  • Intranet, client and agency site, social media
  • Private and direct communication (audio guides, music on hold, B2B physical copies)
  • Exhibitions (e.g. museums, art installations and trade shows)
Territory Media Per 30 second unit (or part thereof)
Per track

Per production

Worldwide Audio Visual - Online - client and agency sites only (includes downloads) and public location (excluding cinema) £50
£99

£300

Corporate Blanket licence

Our Corporate Blanket licence is now £5,000 and covers unlimited productions over 12 months. Call +44 (0) 20 3741 3888 for details on how to apply.