Adverts, Branded Content and Corporate

Adverts and Idents

Type of production:

  • Adverts designed specifically to promote goods or services to the general public

Music use:

  • Can include all media (dependent on tariff)

Campaign rates allow you to:

  • Clear a single track across unlimited adverts, of a related or developing theme for a single product within a 12 month term.
  • Adverts broadcast within the 12 month term are cleared for the lifetime of the production.

Campaign rate = 'per track' rate +60%
e.g. Worldwide (all media) campaign rate = £11,600 x 1.6 = £18,560

All media

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide All media £7,700
£11,600

TV adverts and sponsorship idents

Territory Media Per 30 second unit (or part thereof)
Per track
UK & Eire (or any other single country)
ITV1, Channel 4 or Channel 5 £950
£1,450
UK & Eire (or any other single country)
Other single TV channel or region of ITV1, Channel 4, Channel 5 £500
£800
UK & Eire (or any other single country)
Digital cable network
(excluding ITV1, Channel 4, Channel 5)
£1,900
£2,900
UK & Eire (or any other single country)
All TV £2,400
£3,750
Single Continent All TV £3,300
£4,700
Worldwide All TV £6,300
£9,400

Radio Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Local/
Regional
Single local station; or region of national £70*
£100*
UK & Eire (or any other single country) Single national station £500
£800
UK & Eire (or any other single country) Full network £900
£1,350
Single Continent Full network £1,100
£1,650
Worldwide Full network including nationals £1,600
£2,650
Other Single Restricted Service Licence (RSL) £15* (per advert) £15* (per advert)

Online Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide
Audio Only (all sites) 
Streaming and Download
£175
£300
Worldwide
Audio Visual (all sites)
Streaming and Download
£500
£800

Other Adverts

Territory Media Per 30 second unit (or part thereof)
Per track
Worldwide Cinema or DVD advertising £600
£950
Worldwide Audio Visual (public location)* £200*
£350*
Worldwide Audio only (public location)* £80*
£140*

Campaign rate = 'per track' rate +60%
e.g. Audio Visual Online campaign rate = £800 x 1.6 = £1,280

Not sure whether your promotional content is an advert? Please see our new Branded Content section below to see if this matches your production criteria.

Rate card notes

  • All rates include online usage except where indicated by *.
  • ‘Per track’ rates allows unlimited cut-downs and tag ending changes.
  • Tag ending changes. This means minor changes to the message at the end of an advertisement e.g. change from 'sale starts Monday' to 'sale starts tomorrow'.
  • Cut-down. This means a shortened version of an advert where no new content is added
  • If you are making a production documenting the making of an advert please refer to our Branded Content rates below.

Branded Content

Type of production:

  • Productions documenting sponsored initiatives
  • Recruitment videos
  • Product demo videos

Music use:

  • Public locations (excluding cinema broadcast)
  • Online including social media platforms e.g. Snapchat
  • Business to Business (B2B) office use
  • DVD (unlimited copies)
Territory Media Per 30 second unit (or part thereof)
Per Production
Worldwide Audio Visual - All sites online (includes downloads) and public location (excluding cinema) £150
£550

Rate card notes

  • If you produce a mixture of Corporate videos and Branded Content and would like to enquire about a blanket licence, please get in touch on +44 (0)20 3741 3888.
  • Discounted rate of 20% is available to customers who commit to 10 or more Branded Content productions.
  • Customers who commit to 20 or more Branded Content productions qualify for a 30% discount.
  • N.B. Discounts only apply to Per Production rates. Please call +44 (0)20 3741 3888 for more information.

Corporate content

Type of production:

  • Staff training or information videos
  • Music on hold
  • Showreels
  • Exhibition films (e.g. museums and art installations)
  • Audio guides

Music use:

  • Staff conferences and in-house use
  • Intranet, client site and agency only
  • Private and direct communication (audio guides, music on hold, Business to Business (B2B) physical copies)
  • Exhibitions (e.g. museums, art installations and trade shows)
Territory Media Per 30 second unit (or part thereof)
Per Production
Worldwide Audio Visual - Online - client and agency sites only (includes downloads) and public location (excluding cinema) £50
£300

Rate card notes

  • Looped and interactive use is charged at double the per 30 second rate for unlimited looping of a single music cue.
  • Discounted rates are available to customers who commit to a minimum of 20+ Corporate Productions. N.B. Discounts only apply to Per Production rates.
  • If you produce a mixture of Corporate videos and Branded Content and would like to enquire about a blanket licence, please call +44 (0)20 3741 3888.
  • Aggregation is permitted on all corporate per 30 second rates. Aggregation allows various music cues to be added together to produce a cumulative total.