Adverts, Branded Content and Corporate
Adverts and Idents
Type of production:
- Adverts designed specifically to promote goods or services to the general public
Music use:
- Can include all media (dependent on tariff)
Campaign rates allow you to:
- Clear a single track across unlimited adverts, of a related or developing theme for a single product within a 12 month term.
- Adverts broadcast within the 12 month term are cleared for the lifetime of the production.
Campaign rate = 'per track' rate +60%
e.g. Worldwide (all media) campaign rate = £11,600 x 1.6 = £18,560
All media
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | All media | £7,700 | £11,600 |
TV adverts and sponsorship idents
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
UK & Eire (or any other single country) |
ITV1, Channel 4 or Channel 5 | £950 | £1,450 |
UK & Eire (or any other single country) |
Other single TV channel or region of ITV1, Channel 4, Channel 5 | £500 | £800 |
UK & Eire (or any other single country) |
Digital cable network (excluding ITV1, Channel 4, Channel 5) |
£1,900 | £2,900 |
UK & Eire (or any other single country) |
All TV | £2,400 | £3,750 |
| Single Continent | All TV | £3,300 | £4,700 |
| Worldwide | All TV | £6,300 | £9,400 |
Radio Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
Local/ Regional |
Single local station; or region of national | £70* | £100* |
| UK & Eire (or any other single country) | Single national station | £500 | £800 |
| UK & Eire (or any other single country) | Full network | £900 | £1,350 |
| Single Continent | Full network | £1,100 | £1,650 |
| Worldwide | Full network including nationals | £1,600 | £2,650 |
| Other | Single Restricted Service Licence (RSL) | £15* (per advert) | £15* (per advert) |
Online Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | Audio Only (all sites) Streaming and Download |
£175 | £300 |
| Worldwide | Audio Visual (all sites) Streaming and Download |
£500 | £800 |
Other Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | Cinema or DVD advertising | £600 | £950 |
| Worldwide | Audio Visual (public location)* | £200* | £350* |
| Worldwide | Audio only (public location)* | £80* | £140* |
Campaign rate = 'per track' rate +60%
e.g. Audio Visual Online campaign rate = £800 x 1.6 = £1,280
Not sure whether your promotional content is an advert? Please see our new Branded Content section below to see if this matches your production criteria.
Rate card notes
- All rates include online usage except where indicated by *.
- ‘Per track’ rates allows unlimited cut-downs and tag ending changes.
- Tag ending changes. This means minor changes to the message at the end of an advertisement e.g. change from 'sale starts Monday' to 'sale starts tomorrow'.
- Cut-down. This means a shortened version of an advert where no new content is added
- If you are making a production documenting the making of an advert please refer to our Branded Content rates below.
Branded Content
Type of production:
- Productions documenting sponsored initiatives
- Recruitment videos
- Product demo videos
Music use:
- Public locations (excluding cinema broadcast)
- Online including social media platforms e.g. Snapchat
- Business to Business (B2B) office use
- DVD (unlimited copies)
| Territory | Media | Per 30 second unit (or part thereof) | Per Production |
|---|---|---|---|
| Worldwide | Audio Visual - All sites online (includes downloads) and public location (excluding cinema) | £150 | £550 |
Rate card notes
- If you produce a mixture of Corporate videos and Branded Content and would like to enquire about a blanket licence, please get in touch on +44 (0)20 3741 3888.
- Discounted rate of 20% is available to customers who commit to 10 or more Branded Content productions.
- Customers who commit to 20 or more Branded Content productions qualify for a 30% discount.
- N.B. Discounts only apply to Per Production rates. Please call +44 (0)20 3741 3888 for more information.
Corporate content
Type of production:
- Staff training or information videos
- Music on hold
- Showreels
- Exhibition films (e.g. museums and art installations)
- Audio guides
Music use:
- Staff conferences and in-house use
- Intranet, client site and agency only
- Private and direct communication (audio guides, music on hold, Business to Business (B2B) physical copies)
- Exhibitions (e.g. museums, art installations and trade shows)
| Territory | Media | Per 30 second unit (or part thereof) | Per Production |
|---|---|---|---|
| Worldwide | Audio Visual - Online - client and agency sites only (includes downloads) and public location (excluding cinema) | £50 | £300 |
Rate card notes
- Looped and interactive use is charged at double the per 30 second rate for unlimited looping of a single music cue.
- Discounted rates are available to customers who commit to a minimum of 20+ Corporate Productions. N.B. Discounts only apply to Per Production rates.
- If you produce a mixture of Corporate videos and Branded Content and would like to enquire about a blanket licence, please call +44 (0)20 3741 3888.
- Aggregation is permitted on all corporate per 30 second rates. Aggregation allows various music cues to be added together to produce a cumulative total.