Adverts, Branded Content and Corporate
Adverts and Idents
Type of production:
- Adverts designed specifically to promote goods or services to the general public
- Any productions which have paid media spend
Is your content branded, made for online usage and not covered by the above? See our guide to online content
Music use:
- As per tariff descriptions
Campaign rates allow you to:
- Clear a single track across unlimited adverts, of a related or developing theme for a single product within a 12 month term.
- Adverts broadcast within the 12 month term are cleared for the lifetime of the production.
Campaign rate = 'per track' rate +60%
e.g. Worldwide (all media) campaign rate = £11,750 x 1.6 = £18,800
All media
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | All media | £7,875 | £11,750 |
| Single continent | All media | £4,125 | £5,875 |
| Single country | All media | £3,000 | £4,687 |
TV adverts and sponsorship idents
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
UK & Eire (or any other single country) |
Any single channel | £950 | £1,450 |
UK & Eire (or any other single country) |
Digital cable network (excluding ITV1, Channel 4, Channel 5) |
£1,900 |
£2,900 |
| UK & Eire (or any other single country) | All TV | £2,400 | £3,750 |
| Single Continent | All TV | £3,300 | £4,700 |
| Worldwide | All TV | £6,300 | £9,400 |
Radio Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
Local/ Regional |
Single local station; or region of national | £70* | £100* |
| UK & Eire (or any other single country) | Full network |
£900 | £1,350 |
Online Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | Audio Only (all sites) Streaming and Download |
£175 | £300 |
| Worldwide | Audio Visual (all sites) Streaming and Download |
£600 | £950 |
Other Adverts
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
|---|---|---|---|
| Worldwide | Cinema or DVD advertising | £950 | £1,450 |
| Worldwide | Audio Visual (public location)* | £200* | £350* |
| Worldwide | Audio only (public location)* | £80* | £140* |
Campaign rate = 'per track' rate +60%
e.g. Audio Visual Online campaign rate = £950 x 1.6 = £1,520
Not sure whether your promotional content is an advert? Please see our new Branded Content section below to see if this matches your production criteria.
Rate card notes
- All rates include online usage except where indicated by *.
- ‘Per track’ rates allows unlimited cut-downs and tag ending changes.
- Tag ending changes. This means minor changes to the message at the end of an advertisement e.g. change from 'sale starts Monday' to 'sale starts tomorrow'.
- Cut-down. This means a shortened version of an advert where no new content is added.
- Per 30s rates clear use for 30 seconds of music, or part thereof.
- Speech translations do not require additional licensing.
Branded Content
Type of production:
- Brand endorsement productions
- Productions documenting sponsored initiatives
- Recruitment videos
- Product demo videos
If the main focus of your production is to promote the sale of goods or services and has paid media spend, please refer to our Advertising rates.
Music use:
- Public locations (excluding cinema broadcast)
- Online including social media platforms e.g. Snapchat
| Territory | Media | Per 30 second unit (or part thereof) | Per Track |
Per Production |
|---|---|---|---|---|
| Worldwide | Audio Visual - All sites online (includes downloads) and public location (excluding cinema) | £200 | £550 |
£650 |
Corporate content
Type of production:
- Internal communications - staff training or information videos
- B2B Showreels
- Exhibition films (e.g. museums and art installations)
- Audio guides
Any branded content productions aimed at the general public are not covered by Corporate rates.
Music use:
- Staff conferences and in-house use
- Intranet, client and agency site, social media
- Private and direct communication (audio guides, music on hold, B2B physical copies)
- Exhibitions (e.g. museums, art installations and trade shows)
| Territory | Media | Per 30 second unit (or part thereof) | Per track |
Per production |
|---|---|---|---|---|
| Worldwide | Audio Visual - Online - client and agency sites only (includes downloads) and public location (excluding cinema) | £50 | £99 |
£250 |
Corporate Blanket licence
Our Corporate Blanket licence is now £3,000 and covers unlimited productions over 12 months. Alternatively you can choose to Pay £350 a month to use as much music as you need, within unlimited corporate productions, broadcast during that month. (A minimum commitment of 3 months applies). Call +44 (0) 20 3741 3888 for details on how to apply.