3 September 2009
Songwriters, composers and the YouTube community benefit as licence is concluded and premium music videos return to YouTube.
PRS for Music and YouTube have announced a new licensing agreement that covers music contained in videos streamed via the online video platform. As a result, premium music videos will be reinstated to YouTube in the United Kingdom.
The deal will be backdated to January 2009, when YouTube’s previous licence expired. As a result of the agreement the songwriters, composers and music publisher members that PRS for Music represents will be rewarded when their music is used.
Andrew Shaw, Managing Director of Broadcast and Online at PRS for Music commented: “It is important that those who are creating music – the writers and composers we represent - be rewarded when their works are used. YouTube is a popular online video destination, and this new licence continues to support musical talent. This is an achievement for songwriters, composers and the YouTube community alike and it reinforces the value of our members’ work.”
Patrick Walker YouTube’s Director of Video Partnerships said: ”We are dedicated to establishing and fostering relationships that make YouTube a place where existing fans and new audiences can discover their favourite content – whatever it might be.
We are extremely pleased to have reached an agreement with PRS for Music and look forward to the return of premium music videos to YouTube in the UK where they will join a variety of other content to be enjoyed by our British users.”
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On YouTube, aspiring musicians shoot to recognition and record deals via home videos broadcast globally; politicians connect with voters, people learn how to cook, educators share e-learning videos and content partners of all kinds reach an even greater audience in support of their promotional and commercial objectives.
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.