MusicWorks

New research undertaken for MusicWorks has shown that playing music at work can have real benefits for businesses; boosting profits, attracting new customers and increasing productivity.

MusicWorks asked 2000 people about the demand for and impact of music in a range of public and commercial places (including pubs, hotels, high street shops, gyms, hairdressers, offices, factories and warehouses.)

Music can increase profits
• More than a third of customers would be willing to pay 5% more for products and services from businesses that play music - across a number of industries, from retail to pubs, bars and restaurants.

Music means more customers
• 81% of customers that visited hair salons said they would like to hear music and of that, 77% said a hair salon playing good music is more inviting.
• 70% of people would pay more to go to a restaurant that plays music rather than a restaurant with no music.

Music works for your staff
• 66% of employees surveyed believed that music made them feel better and more motivated at work, with over a quarter stating that they would be less likely to ‘take a sickie’ if music was played at work.
• 77% of staff say they are more productive when good music is being played. (This rises to an overwhelming 83% of warehouse workers).

The research included the use of music in pubs, bars, hotels, high street shops, gyms, hairdressers, sports stadia, offices, factories and warehouses. Find more detailed results for these sectors and see how you can make music work for you and your business at www.musicworksforyou.com (opens in a new window)