Sneakerhead haven Kickslove gets head to toe Music Makeover with national prize win
Sneaker culture and music come together as premium trainer shop wins PRS for Music’s national Music Makeover competition
Sneakerhead haven and premium trainer shop Kickslove has won a new look of its own after beating hundreds of other top fashion retailers in PRS for Music’s national Music Makeover competition – just in time for its first birthday.
A feast for the eyes and ears, as well as feet, Kickslove’s cool yet welcoming atmosphere is rounded off with a stylish graffiti floor from internationally-celebrated Deptford artist INSA and R&B/soul-focused playlists picked by staff member Priscilla, who is also a singer. The store specialises in exclusive releases, limited edition footwear and brand collaborations.
Founder Lisa Barlow Weber, a sneaker obsessive with a personal collection of over 300 pairs, opened Kickslove in the trendy South East area of Deptford Market Yard in October 2016, with a vision to provide a hub for the female sneaker community. Before that, she amassed over 15 years of retail industry experience, joining Footlocker at the age of 16, moving to size?, and eventually to working on women’s product lines at Nike's UK headquarters.
As part of Kickslove’s celebrations – which marked its first birthday as well as its Music Makeover win – acclaimed rapper Flohio (FADER, Dazed) Aletha Vandross, DJ Melody Kane and Priscilla performed live in-store to a crowd of fashionistas, influencers and sneaker lovers.
PRS for Music launched the annual Music Makeover competition seven years ago to showcase and raise awareness of the important effect that music can have on local businesses. An expert judging panel was impressed by Lisa’s vision of how music could develop Kickslove, with concepts for a future live music element as well as enhancing the current background music set-up.
Thank you so much PRS for Music! Sneaker culture and music are so tightly linked together so we are thrilled to be celebrating our first birthday with such a great prize. We’re so excited to host more live music as well as playing great playlists for our customers every day.
Kickslove Manager Lisa Barlow Weber demonstrated a real passion for music in her Music Makeover entry and her ideas for both audio and visual use throughout the store was both innovative and exciting. Judges were unanimous in their support for Kickslove and I am looking forward to seeing how the store adds more music going forward.
About PRS for Music
PRS for Music represents the rights of songwriters, composers and music publishers in the UK and around the world. As a membership organisation the company ensures creators are paid whenever their music and songs are played, performed, broadcast or reproduced in public and provides business and community groups with access to 22.2 million songs through its music licences. With over 100 representation agreements in place globally, PRS for Music's network represents over two million music creators.
In 2016, the organisation collected over half a billion pounds (£621.5m) on behalf of its members, making it one of the world’s leading music collective management organisations.