PRS for Music supports Amplify

New partners and sponsors include PRS for Music, Musicians’ Union, AIM, PPL and more

BBC Introdcing Amplify logo

BBC Music Introducing hosts Amplify has today unveiled a range of new partners and sponsors as the music industry continues to throw its support behind the new, must-attend event for music obsessives.

Between October 6 and 8 at London Excel, Amplify will bring the music industry together under one roof to offer aspiring musicians the chance to hear and learn from the experts via a unique programme of workshops, talks and one-on-ones. 

Amongst the additional sponsors and partners confirmed today by event organisers SME London are PRS for Music, Musicians’ Union, AIM, PPL, PRS Foundation, National Skills Academy, Music Glue and Basca. Industry support will also come from Music Week, Urban Development, Marshall, Ditto, The Institute of Contemporary Music Performance, The Academy of Contemporary Music and Creative & Cultural Skills.

ERA - the team behind Record Store Day - will host the Vinyl Marketplace, whilst Sentric Music are to sponsor Amplify’s Introducing Bandstands. Yamaha, Shure, Focusrite and IK Multimedia have also already been confirmed as supporting the event. 

Today’s announcement adds to the growing list of Amplify partnerships which already includes AWAL and SoundCloud. 

Together, the plethora of new and existing partners and sponsors will offer everything from hosting and participating in sessions, through to showcasing membership opportunities and giving guidance on the latest equipment. 

With more than 100 sessions and 250 speakers, contributed by the likes of Deezer, Urban Development and LiveNation, there will also be opportunities to hear from some of the past alumni that have thrived via BBC Music Introducing over the last decade.

Already announced as part of that stellar line-up of artists, DJs and music industry experts participating in sessions are The Libertines, Bugzy Malone, Blossoms and The Courteeners, as well as Annie Mac, Huw Stephens, Steve Lamacq, Jo Whiley and MistaJam. 

Amplify will also debut the all-new BBC Music Introducing Feedback Centre, offering musicians an opportunity to get one-on-one advice, and have their tracks listened to by industry experts. 

Further names from across the industry will be announced between now and the event in October. 

Tickets are on sale now at

The line-up of sessions on offer at Amplify can be seen at:


We’ve created BBC Music Introducing hosts Amplify to bring together the music industry and allow aspiring musicians to learn from the people who have been there and done it. As an event it’s truly unique and we, along with BBC Music Introducing, are hugely excited that so many respected brands and organisations are signing up to support musicians. Together with a first-class line-up of speakers, sessions and partners Amplify is set to be an unmissable three days for anyone who loves making music.

Tim Etchells, Managing Director of SME London

All of us at PPL are delighted to be a partner of the inaugural Amplify event, aimed at musicians and those involved in the music creation process.  At PPL we work tirelessly to make sure that our members – both performers and record labels – get paid fairly for their music and it’s exciting to be associated with an event that’s hosted by the BBC Introducing new music platform and features contributions from such luminaries as Steve Lamacq, Jo Whiley and Huw Stephens.

Lynne McDowell, Head of Communications at PPL

It’s clear that everybody involved in this event, from artists like Becky Hill and Frank Carter to DJs like MistaJam and Annie Mac, cares about helping new music creators take their next steps. PRS for Music is proud to be an organisation that supports songwriters, composers, producers and music publishers, not just by ensuring they get rightfully paid for their work, but also by offering advice and support – and it will be a pleasure to do so while celebrating both 10 years of BBC Introducing and the first year of Amplify.

Andy Ellis, Senior Manager, Education & Outreach at PRS for Music

AIM is delighted to be taking part in BBC Introducing’s first Amplify event. We have long shared a commitment to supporting up and coming British talent, and we look forward to demystifying the music industry for young musicians through our sessions on women in music, A&R and keeping control of your career.

Lara Baker, Marketing & Events Director, Association of Independent Music (AIM)

Music Glue was created by artists, for artists. We want nothing more than for artists to succeed, so we’ve spent 10 years developing a set of clever and easy-to-use tools, empowering you to do just that. Come along to one of our How to make money sessions at the inaugural BBC Music Introducing Amplify event to find out more.

Kat Morris, Global Marketing, Director at Music Glue

Marshall Amplification are proud to be supporting BBC Introducing hosts Amplify. Since 1962 our amps have been built for grassroots guitarists, creating a sound with which they can change the world. That commitment remains today and we hope the next generation of artists are inspired to find their sound.

Alex Coombes, Marketing Director, Marshall Amplification plc

As the independent professional association representing music creators, one of BASCA main aims it to foster a sense of community amongst British songwriters, lyricists and composers and to encourage the next generation of professional music writers. For this reason we are delighted to bring some extremely talented and successful songwriters and publishers to Amplify to share their knowledge and experiences

Dan Moore, Head of Membership & Marketing, BASCA

We're delighted to be partnering with BBC Music Introducing for the first Amplify event. It's a fantastic opportunity for music creators to find out how they can take their career to the next level. We're looking forward to showcasing our funding opportunities and the impact they can have, as well as meeting many new talented music creators across the event

Joe Frankland, Senior Grants & Programmes Manager at PRS Foundation

DIY has built its reputation on supporting emerging artists; from playing the back room of a local venue to headlining festival stages. Amplify promises the opportunity for young musicians to meet a lot of the professionals we've worked with over the years who are dedicated to that same objective. Along with the endorsement of the BBC Introducing team, the panelists at this year's event possess a wealth of experience in real life, so let’s hope this becomes a regular event.

Rupert Vereker, Publisher DIY

List of confirmed partners to date:

  • AIM 
  • Basca
  • Creative & Cultural Skills
  • Ditto
  • DIY magazine
  • AWAL
  • ICMP
  • Marshall 
  • Music Glue 
  • Music Week
  • Musicians’ Union
  • National Skills Academy
  • PPL 
  • PRS for Music 
  • PRS Foundation
  • Record Store Day (ERA)
  • SoundCloud
  • Sentric Music
  • Urban development
  • Yamaha

Notes to editors

For more information, please contact Carver PR 

  • 0207 272 0877

About BBC Music Introducing hosts Amplify 

BBC Music Introducing hosts Amplify offers all aspiring artists and musicians exclusive access to the UK music industry’s biggest names. With intimate talks, music master-classes and recording workshops from industry figures and the stars that have been born by BBC Music Introducing, Amplify is a must-attend for any artist of any level.  

Follow BBC Music Introducing hosts Amplify on social media via:

  • Twitter: @BBCAmplify
  • Facebook:
  • Instagram: @IntroducingAmplify

Amplify is timed to celebrate the 10th anniversary of BBC Music Introducing – a decade which has helped launch the careers of Florence and the Machine, The 1975, Wretch 32, Slaves, Catfish and the Bottlemen, James Bay, George Ezra, Jack Garratt, Slaves, Gabrielle Aplin, Rizzle Kicks, Little Simz, Blossoms and many more. Coordinated by experienced events organisers, SME London, Amplify is set to help continue the search for emerging talent by providing the perfect compilation of support and guidance. 

About BBC Music

BBC Music is the corporation’s strongest commitment to music in 30 years – comprising of new partnerships and ground-breaking music initiatives led by Director Bob Shennan.  Initiatives include the classical music initiative for schools ‘Ten Pieces’, BBC Music Day, the Mercury Prize and for BBC One, the BBC Music Awards, Bublé at the BBC, and the Bafta-nominated Adele at the BBC.  BBC Music: My Generation has celebrated the musical decades with programming across radio, television and online, including films profiling the early years on Tom Jones, Keith Richards, Boy George, Jazzie B and Geri Horner. BBC Music recently announced a historic deal to bring the glory of Glastonbury to BBC audiences for the next five festivals until 2022.   BBC Music exclusively commission programming for BBC iPlayer, and festivals, including Glastonbury and Radio 1’s Big Weekend, come alive on our digital platforms, with world leading coverage. The BBC Music website is your first step to a personalised music service with playlists of your favourite tracks and the ability to follow the artists you love. In February 2016, a brand new BBC Music app was launched, packed with exclusive music performances, interviews and playlists from across BBC TV, Radio and Online and tailored to your musical taste.

About BBC Music Introducing

With over 460,000 tracks uploaded to the BBC Music Introducing website and 170,000 artists registered since its launch in 2007, BBC Music Introducing supports unsigned, undiscovered and under the radar music, propelling emerging artists onto the national stage through BBC Radio 1, 1Xtra, Radio 2, 6 Music, Radio 3, Asian Network and World Service. BBC Music Introducing also provides up-and-coming artists with broadcast opportunities on television and online as well as the chance to perform at major festivals and showcases. Big name artists including Florence and The Machine, Catfish and the Bottlemen, Slaves, Jack Garratt, The 1975, Jake Bugg, Rae Morris, James Bay, Izzy Bizu and George Ezra all received BBC Music Introducing support at the start of their careers.

About SME London

BBC Music Introducing hosts Amplify Live is produced by SME London Ltd under license from the BBC. SME London Ltd is one of the most respected and trusted exhibition organisers in the UK.  The team at SME is highly experienced in the launch and management of major consumer exhibitions. The company’s credits include The BBC Good Food Show, London Fashion Week, The British international Motor Show, BBC Countryfile Live, The House and Garden Fair and the BBC’s Doctor Who Festival.

Virgin Trains offer

  • Anyone booking through the Amplify ticketing partner, The Ticket Factory will get 25% off tickets with Virgin Trains on the West Coast mainline. 
  • Tickets are valid on Virgin Trains 
  • The discount is valid on both Standard or First Class Advance
  • Maximum of 9 adult passengers per booking. No further discounts apply
  • A link to book your discounted Virgin Train ticket is within your Amplify booking confirmation
  • There's no credit card or booking fees when you book through
  • Once you’ve booked your ticket, you must show your event ticket/registration, along with your Virgin Trains ticket when on board for your discount to be valid.

About PRS for Music

Here for music since 1914, PRS for Music is a world-leading music collective management organisation representing the rights of more than 175,000 talented songwriters, composers and music publishers. Redefining the global standard for music royalties, PRS for Music ensures songwriters and composers are paid whenever their musical compositions and songs are streamed, downloaded, broadcast, performed and played in public. 

For 110 years it has grown and protected the rights of the music creator community, paying out royalties with more accuracy, transparency and speed. In 2023, PRS for Music paid out £943.6m in royalties and collected a record £1.08 billion in revenues.

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