PRS for Music announces strategic partnership with MySpace
PRS for Music has announced a strategic partnership with MySpace that will see both organisations working together throughout 2010.
With the aim of promoting MySpace as the online destination to share and discover music, and the importance of PRS for Music membership for the MySpace generation, the deal is the first of its kind in the industry.
With well over a million registered bands in the UK, MySpace is the most popular channel for new acts and artists to showcase and promote their work. PRS for Music currently has 65,000 members representing the UK’s songwriters, composers and music publishers and is seeing rapid growth in young songwriters.
Split into three core themes the partnership will focus on:
Driving PRS for Music Membership – using the MySpace service to communicate to new writers and musicians the importance of PRS for Music membership
Benefits to PRS for Music Members – exclusive offers including songwriting master classes, competitions, and cross promotional activities throughout the year
Driving MySpace Usage – demonstrating to existing PRS for Music members the value of using MySpace to engage both fans and the wider industry
The partnership is set to run for 12 months and follows the recent completion of a PRS for Music licence for the launch of MySpace Music, a new platform offering users free, unlimited streaming from the most comprehensive catalogue of audio tracks and music videos available on the web.
Jez Bell, Director Broadcast & Online, at PRS for Music said “This partnership represents a real opportunity to reach new song writers who are already creating and sharing their music online. MySpace is an incredibly powerful tool for the UK’s songwriting community and both organisations are passionate about supporting new musical talent. We look forward to working together to encourage its use, and explaining the real value of PRS for Music to potential new members.”
MySpace UK added “MySpace has always had an unrivalled reputation for encouraging emerging artists, and this partnership expands on that. We want to encourage artists on MySpace to earn from their talent and demonstrate to PRS for Music members what MySpace can do for them.”