SOAK, Blossoms selected for Brits SXSW showcase

Upcoming acts SOAK, Blossoms and Gengahr have been selected by PRS for Music Foundation and BBC Introducing to play their live showcase at South by South West (SXSW).

Anita Awbi
  • By Anita Awbi
  • 22 Jan 2015
  • min read
The line-up, which also includes includes Spring King, Little Simz and Jack Garratt, was chosen by a panel of experts including PRS for Music Foundation, BBC Radio 6 Music DJ Steve Lamacq and BBC Radio 1 DJ and BBC Introducing champion, Huw Stephens.

This is the first time the organisations have teamed up to host a stage at SXSW, following BBC Music's announcement last year that BBC Introducing would partner with PRS for Music Foundation as part of its commitment to offer new artists opportunities to be seen and heard.

The live showcase will be supported by BBC Radio broadcasts from SXSW with Huw Stephens on BBC Radio 1 on 18 March, Steve Lamacq on BBC 6 Music on 19 and 20 March and Dermot O’Leary on BBC Radio 2 on 21 March.

Lamacq said: ‘[SXSW] has given us our first sighting of numerous bands who’ve gone on to greater success, including some bands we might never have discovered otherwise. And it’s given us a chance to talk music with people from all different sorts of genres and backgrounds.’

Jason Carter, head of international, new music and commercial, BBC Music, added: ‘This will be our first key moment working in partnership with the PRS for Music Foundation, and BBC Music is very excited to be supporting such unique opportunities internationally, for new UK musicians. Introducing will continue to build on this in 2015, alongside the other key BBC Music Emerging Talent initiatives.’

Vanessa Reed, executive director of PRS for Music Foundation, said: ‘The line-up for our first BBC collaboration at SXSW is packed with distinctive UK artists who will be using this unique opportunity to build their career overseas.

‘I'm delighted that UK fans will also be able to follow this exciting event on BBC - SXSW is the biggest music industry gathering in the world and over 85 percent of the artists we've funded in the past four years have come back with important business results.’

The first South by Southwest Music Conference and Festival was held in 1987 in Austin, Texas and has grown into one of the biggest showcases in the world for new music.

BBC Introducing hosted a showcase there last year which featured performances from Woman’s Hour, Public Service Broadcasting, Thumpers, Cousin Marnie, Longfellow and Royal Blood.