Leon Neville to join BPI in new director of insight role

The former Universal Music senior director of global insight is to take over from Chris Green.

Maya Radcliffe
  • By Maya Radcliffe
  • 23 Nov 2021
  • min read

The BPI today announces the appointment of Leon Neville to the new role of BPI director of insight.

Leon joins on 1 December 2021 and will take over from Chris Green, who retires at the end of the year as director of research after 31 years with the BPI, having joined from HMV in 1990 as research manager.  

Leon has worked in music industry research and insight for over 15 years, including most notably with Universal Music from 2007 to 2017 where he served as senior director global insight in his last position there.

Since October 2017 Leon has been running his own insights consultancy the All Ears Group working with a mixture of music industry clients and lecturing to music industry students alongside advising on a number of start-ups outside of the UK music industry. 

Reporting to BPI chief executive Geoff Taylor and BPI chief operating officer MJ Olaore, Leon will lead an Insight team comprising BPI Insight and Analysis Manager Rob Crutchley, and which will continue to include publication of the BPI’s All About The Music annual yearbook among its core responsibilities alongside other reporting.

Commenting on Leon’s appointment, Geoff Taylor said: ‘One of the key roles of the BPI is to help member labels understand rapidly evolving market dynamics and bring fresh data and insight to their businesses.  Leon brings experience and skills from both a major label and consultancy in the post-streaming era, which will support our efforts to promote and grow British music around the world. We welcome Leon to the BPI and look forward to working with him.’

Leon Neville, incoming BPI director of insight, said: ‘I am thrilled to be joining the BPI. I have always admired the excellent research and reporting that Chris and Rob have produced, the All About the Music annual report is one of the finest and most complete reports available anywhere in the industry. It is an honour to be invited by Geoff and MJ to be part of the BPI, I look forward to helping them alongside the wider team in championing UK music artists and furthering the continued successes for our members acts both here and across the globe.’