The London-based firm will provide music publishing, sync and music supervision services. It aims to work closely with both emerging and established talent, with particular focus on the film and television sectors.
The music publishing division of Wow & Flutter will be a worldwide joint venture with Universal Music Publishing and will focus on signing a range of music from across different genres.
The publishing division of the company recently signed and is developing three emerging artists; Sean Gadd (founding member of Grouplove), Tommy Ashby and RINNGS,with more signings to be announced in the near future.
Elsewhere, music supervision and sync arms of the business will operate as wholly owned, in-house entities.
Gatrell is an experienced film music supervisor with an extensive knowledge of the score and song aspects of soundtracks.
She is currently working on the feature film Bodies for the director/writer team B Welby Delimere and Rory Fleck Byrne. Previous credits include Children of Men for Alfonso Cuaron.
Gatrell said: ‘The vision for Wow & Flutter is to establish a broad platform for writers and to draw on our extensive expertise and experience in publishing, film and synchronisation to help develop their careers creatively and commercially.
‘We want to look at signing all types of music while establishing ourselves as a home of high quality work and feel we are in a very strong position to nurture great songwriting and composition talent.’