The British Music Embassy, SXSW’s venue for break-out UK music stars, has announced its line-up for 2023.
A total of 50 of emerging UK artists will play showcases between Saturday 11 and Saturday 18 March. This year The British Music Embassy also joins forces with BBC Music Introducing to present the first ever BBC 1xtra Introducing showcase, featuring British artists of colour. Taking place on Thursday 12 March, the showcase includes Bellah, Miraa May, Obongjayar, SIPHO, and Yazmin Lacey.
Throughout the eight days, The BME will once again highlight the creativity and diversity of the British music scene, which annually makes the showcases the place to be during SXSW.
The line-up includes:
Alaskalaska/ Balming Tiger / Bellah / Brooke Coombe / Cherym / Classical For The Now / Crawlers / Dea Matrona / Dead Pony / DEX DJ / Dream Wife / Edie Bens / English Teacher / Far Caspian / Folly Group / Gen And The Degenerates/ girli / The Goa Express/ The Golden Dregs / Hamish Hawk / Heartworms / Ishmael Ensemble / Jaz Karis / Jessica Winter / Junk Drawer / Kadeem Tyrell / Kid Bookie / Lemonade Shoelace / Lime Garden / Low Island / Max Cooper / Miraa May / NOISY / Obongjayar/ The Orielles / Panic Shack / Pigs, Pigs, Pigs, Pigs, Pigs, Pigs, Pigs / Prima Queen / Queen Millz / Red Rum Club / Redolent / Robocobra Quartet / Sans Soucis / SIPHO / SOAK / Sports Team / Steam Down / Strawberry Guy/ Tamzene / Tyson/ Venbee / VLURE / Warmduscher/ WYNONA BLEACH / Yazmin Lacey / Youth Sector
The British Music Embassy also offers networking opportunities for those looking to build business connections worldwide, with a week-long program of panels and roundtables featuring top UK executives and industry experts.
The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music Introducing, UK record labels association the BPI, the Department for Business & Trade, The Ivor Academy, The MMF's Accelerator program, PPL, PRS for Music and PRS Foundation, in association with ATC, Bowers & Wilkins, Marshall, Production Park, Belfast City Council and media partners Consequence and LICKS Magazine.
Andrea Czapary Martin, CEO, PRS for Music, says, ‘PRS for Music is pleased to be returning this year to SXSW and the British Music Embassy to champion our exceptional members while strengthening PRS’s global footprint. These showcases present the best in British talent and are a springboard for music creators, helping to launch long-term opportunities for PRS members. If you are in Austin this year, I welcome you to join us at The Courtyard.’