BPI and ERA have announced that they are partnering with Music Ally to host an Insight Session on 29 April at 4 pm.
The session will explore the nature and behaviour of superfans and how the industry can work with them to realise the full potential of the relationship with them.
The event will last for around 90-120 minutes, followed by a Q&A.
Topics and speakers so far confirmed, but which will be updated, include:
• Event introduction from event chair – Patrick Ross, Music Ally
• Presentation of 'Serving the Superfans Report' – Eamonn Forde, Music Ally
• Putting Fanatics First – Martin Vovk, Head of Insight, Sony Music UK
• Fangirls – Hannah Ewens, Author of 'Fangirls: Scenes from Modern Music Culture' is interviewed by Aimee Cliff
• The management perspective on Spotify’s Fans First – Stephen O’Reilly, Director, ie:music and MD ie:music ventures
• Learning from other countries – A mini panel discussion with Tamar Herman, K-pop Correspondent, Billboard and Takuya Yamazaki, Founder & Managing Partner, Field R
• Quickfire tools/services presentations – Simon Scott, Co-Founder, Push Entertainment; Chris Woods, Audience Republic; and Alan Graham, CTO & Co-Founder, Portes
This will be the eighth Insight Session held by record labels body the BPI, including four staged jointly with Entertainment Retailers Association, ERA.
The sessions typically explore the relationship between music and technology and how developments are shaping trends in music consumption. Previous sessions have focused on In Car Entertainment, Blockchain, Virtual Reality, Artificial Intelligence, Generation Z and Smart Speakers.
Priority spaces will be given to BPI and ERA members, but given the event is online, non-members are also welcome to apply on a first-served, complimentary basis.
Those who wish to attend can register here.
