2011 BT Digital Awards winners

Jessie J and JLS were multiple award winners at last night's BT Digital Music Awards.

Anita Awbi
  • By Anita Awbi
  • 30 Sep 2011
  • min read
Jessie J and JLS were multiple award winners at last night's BT Digital Music Awards.

The ceremony took place at the Roundhouse in north London. Jessie J won three awards - Best Female Artist, Best Newcomer and Best Song for Price Tag. JLS took the Best Group prize for the second year running, they also came up trumps for the promo to Eyes Wide Shut in the Best Video category. X Factor winner Olly Murs won Best Male Artist and Adele added Best Independent Artist to her ever-growing trophy cabinet.

Kaiser Chiefs innovative approach won them the Best Artist Promotion for the launch of their latest album The Future is Medieval, which let fans create their own version of the album and sell it on to their friends.

The full list of BT Digital Music Awards winners:

Best Male Artist in association with the Daily Star Playlist Winner: Olly Murs
Best Female Artist in association with Sugarscape Winner: Jessie J
Best Group in association with Clickmusic Winner: JLS
Best International Artist or Group in association with RWD Winner: Bruno Mars
Best Independent Artist or Group in association with I Like Music Winner: Adele
Best Newcomer in association with Last.fm Winner: Jessie J
Best Song in association with Gigwise Winner: Jessie J ft BOB – Price Tag
Best Video in association with BT Vision Winner: JLS with Tinie Tempah – Eyes Wide Shut
Best Place To Discover Music Winner: Radio 1 online
Best Place To Hear Music Winner: YouTube
Best Place To Buy Music Winner: iTunes
Best Music App Winner: Orange Glastonbury 2011 app
Best Event Winner: Coca-Cola Music – 24 Hour Session with Maroon 5
Best Artist Promotion Winner: Kaiser Chiefs – The Future is Medieval album launch
Best Radio Show or Podcast Winner: The Adam & Joe Show
Breakthrough Artist of the Year Winner: Ed Sheeran
Artist of the Year in association with Digital Spy Winner: The Streets
Best Innovation or Gadget Winner: SoundCloud
People’s Choice Award for Best Official Site for an Artist Winner: coldplay.com
People’s Choice Award for Best Fan Site for an Artist Winner: coldplaying.com