Ouraa

Spotlight: OURAA

In this week’s edition of our Spotlight series, we’re shouting about south London artist and Be Heard Project alumni, OURAA.

Jamie MacMillan
  • By Jamie MacMillan
  • 1 Feb 2022
  • min read

Community-led social enterprise, Be Heard Project, is made up of leading industry professionals from the worlds of music, radio and podcasting.

Be Heard work with young people that identify within at least one minority group and want a career in music — offering them discounted studio access and access to sound engineers, 1-2-1 mentoring sessions and professional head shots to help them get a foot in the door.

To celebrate the work Be Heard are doing, once a month M Magazine will be shining a light on some of the emerging talent they support.

First up, we’re getting know Deborah Osibodu, otherwise known as OURAA.

Read all about her.

Who?

OURAA

What?

A BIMM Institute graduate with a penchant for hopping between gospel, Afrobeats, jazz and pop.

Known for her soulful pop-meets-gospel-meets-R&B sound, OURAA showcases her vibrant personality and positive energy through her honest lyrics.

From where?

South London

What’s the story?

While describing her style as a ‘pick ‘n’ mix of different genres’, OURAA also believes consistency is key when it comes to her career and releases fresh music regularly.

Coming from a family of musicians, her biggest inspirations were her mum and her church where her mum sings in the choir. Coordinating outfits with the choir each week, OURAA would sneak onto the stage to sing with them.

Now, she looks forward to a future where it’s her music that inspires. 'I want my music to reach people that can relate, my music is very encouraging,’ she says. ‘I feel like I’m an artist that isn’t like everyone else in terms of looking a certain way. You don’t have to look a certain way to fit in society. People are fighting little battles and need that reassurance and encouragement. When we look out we only see a certain look, I want people to know that you can be a size 18 like me, wear glasses and be a singer.’

For fans of…

ENNY, Jorja Smith and Tems

Predicted to?

In 2021, OURAA caught the attention of BBC’s 1Xtra Jamz Supernova and Kojey Radical, so we predict that this year will be even more fruitful.

Must hear?

OURAA’s single Only You drops on 24 February, so while we wait patiently for that to land, you can listen to Beans on Toast.

Photo by Sonia Foday