Nottingham songwriter Beeton has been writing and recording songs since he was just 15, and has gone on to tour nationwide with James Morrison, Scouting For Girls and The Script.
After seeing a bedroom recording of Sam playing My Doll, Christopher Bailey the creative director of Burberry asked Sam to record it for his acclaimed Burberry Acoustic video sessions. A fantastic reaction has resulted in over 250,000 Youtube views so far.
Through his Record Club, subscribers can receive Beeton's latest songs on CD, every month. Through this direct-to-fan communication he has grown subscribers substantially to fans on every continent.