Pumarosa band


SXSW-bound London quintet Pumarosa describe their sound as 'industrial spiritual’ - which seems about right for their unique brand of electric euphoria and unfastened indie...

Anita Awbi
  • By Anita Awbi
  • 14 Mar 2016
  • min read
Who? Isobel Munoz-Newsome (vocals, guitar), Henry Brown (bass), Tomoya Suzuki (sax, keys), Neville James (guitar) and Nick Owen (drums).

What? The band use ‘industrial spiritual’ to describe their brand of unfastened electronic funk.

From where? East London.

What’s the story? In their current incarnation, Pumarosa have been together little over a year, although Isobel and Nick go way back.

Spurred on by Isobel’s incessant songwriting and an impromptu residency at a disused cinema in Calabria, the band have passed through several sonic phases over the last 12 months, finally settling on a loose and lucid sound all of their own.

Electronic odyssey Priestess hailed their official arrival on Chess Club Records last autumn, with its chanting vocals and minimal precision slowly unravelling into something much heavier and hypnotic.

Seven minutes in, and the track disintegrates into electric euphoria as guitars and synths collide and riff on the intoxicating groove of bands like Jagwar Ma or Primal Scream.

The five-piece obviously know their onions: inviting production wiz Dan Carey in for desk duties helped them nail their sprawling sound and heighten the action to deliver one of 2015’s most impressive debuts.

While in the midst of writing their first album, the band have also eagerly cut their teeth on the live circuit over recent months, helped by support slots with Gengahr and Shura.

This week sees them journey to SXSW in Texas (with help from PRS for Music Foundation’s International Showcase Fund) to play on the British Music Embassy stage among others (full details below).

Their first headline show back in the UK is at the Institute of Contemporary Arts, London, on 7 May.

Sounds like? The ghostly echoes of Warpaint and All We Are, with something much weirder and darker throwing shade across the sound desk.

Predicted to? Easily deliver one of the albums of 2016.

Must hear? Tense, vibey, gothic and brilliant Priestess:


Pumarosa SXSW dates:

15 March, 10pm - DIY @ Hype Hotel
16 March, 1pm - New Shapes @ Barracuda
16 March, 4pm - FloodFEST @ Cedar St Courtyard
18 March, 3pm - FADER @ The Fader Fort
19 March, 10pm - NME @ British Music Embassy, Latitude 30