Josh was bought up in south London; his parents – who now both help young people to better themselves – split when he was young. His Nigerian born father was a boxer and in a Ska band, Forbidden Routes, later renamed Positive Routes. He now runs a youth learning centre and is a mentor to young children in the south London area. His Northern Irish mother, whose father was Nigerian, came to the UK when she was 19, working as everything from a nanny to a cleaner and a social worker. As a young boy growing up in Lambeth, Josh was encouraged by his parents to be a thinker, to question and to be socially conscious. He loved school, was good at English and football, and accompanied his mum to her twice-weekly church outings. But he wasn’t always able to avoid the inevitable negativities that life in London thrusts upon vulnerable teenagers. 'There’s so much crime in south London because there’s nothing to do,' he affirms. 'When you’re growing up, you end up getting yourself into trouble because that’s all there is to do.'
With a wealth of life experiences, music has become a cathartic experience for Josh, a means of both expressing himself and relating to others. L.I.F.E has the power and the potential to reach the millions, but Josh is only ultimately concerned with pleasing one person. 'If I get inspired to write, there’s no way I could go to sleep. "Oh, I’ll do it tomorrow". It will drag me out of bed and write itself! I’ve got really high expectations for myself. I want to finish the song and be content with it myself. I don’t care if the six billion other people in the world are happy with it. If I’m not happy with it, then it’s not good enough.'