Featured Artist – Alex Day

Alex Day is an unsigned musician with an audience of nearly half a million people on YouTube. In total he's had seventy million video views to his content and his first single to break the mainstream, Forever Yours, sold a hundred thousand copies worldwide in a single week – it landed at #4 on the Official 2011 UK Christmas Chart.

Anita Awbi
  • By Anita Awbi
  • 4 Jan 2012
  • min read
Alex Day is an unsigned musician with an audience of nearly half a million people on YouTube. In total he's had seventy million video views to his content and his first single to break the mainstream, Forever Yours, sold a hundred thousand copies worldwide in a single week – it landed at #4 on the Official 2011 UK Christmas Chart.

How long have you been making music?

I've been writing songs for about seven years now.

What inspired your latest album?
My last album came out in 2010 and is called The World Is Mine (I Don't Know Anything), because I felt I was in a place where I was both very secure about my feelings, my songwriting and my outlook on the world, and also able to acknowledge that I still had a lot to learn, which was exciting to me (I was 21). So the songs have a contrast with themselves and with each other.

What process do you go through to create your music?
It usually takes about an hour to write a song, and then one day in the studio to get it polished the way I'd like. I tend to write on guitar although I've recently done a few things on piano, which is very refreshing, and I've written on ukulele in the past. It sort of takes me over and pulls me into this little songwriting bubble, at the end of which I emerge out of my cocoon with something new.

How would you describe your sound?
Gah, people always ask me this and the best answer I have is 'friendly'. My style changes a lot from song to song depending on what the song demands, and I don't really know why an artist would stick to a genre; if their tastes are varied, the music would be better reflecting that. My newest single Forever Yours is a dancey pop track. Generally I make accessible pop music, but regardless of what it sounds like, it's always friendly.

What would your dream collaboration be?
Richard Russell at XL. He's the label I'd most like to work with and I'd feel completely safe not being ruined in his care.

Where can we catch you performing next?
On YouTube - I tend not to play gigs unless it's a special occasion, why play to a couple hundred people when I can make a video and play to hundreds of thousands all over the world? People who say they make all their money from touring always leave me thinking they must just be bad at everything else or have lifestyles that can't be sustained by their income; I earn money from YouTube and I earn money from iTunes, as well as the occasional PRS bump, and it's really quite enough to live on.

alexdaymusic.com
www.youtube.com/user/nerimon
www.facebook.com/alexdaymusic
twitter.com/thatalexday