Joseph Coward

Twenty-one year old Joseph Coward has carefully distilled the classic 4AD fuzzy indie sound of the late eighties into something fresh and exciting. With echoes of Deerhunter’s out-of-focus production style and Echo and the Bunnymen’s introspective songwriting, Joseph’s music holds enough heartbreak for a man twice his years. He’s already been championed by Clash and The Quietus, while associations with rising stars TOY and Charlie Boyer are helping to turn up the heat.

Anita Awbi
  • By Anita Awbi
  • 5 Jul 2013
  • min read
Twenty-one year old Joseph Coward has carefully distilled the classic 4AD fuzzy indie sound of the late eighties into something fresh and exciting. With echoes of Deerhunter’s out-of-focus production style and Echo and the Bunnymen’s introspective songwriting, Joseph’s music holds enough heartbreak for a man twice his years.

If current single Sarah, Plain & Tall is a harbinger of what’s to come on his forthcoming debut long player, expect an impressive exercise in compositional restraint. This Brentwood boy is never brash, swapping indulgence and whimsy for a desolate anti-folk atmosphere.

A self-starter, this Essex troubadour began making music at the tender age of 12, cutting his teeth on the local toilet circuit before quitting school and venturing to the big smoke aged 17.

He’s already been championed by Clash and The Quietus, while associations with rising stars TOY and Charlie Boyer are helping to turn up the heat. Live dates this summer include a support slot with The Monochrome Set at East End Live in London on 13 July and a warm-up for Crocodiles at The Compass in Chester on 22 August.

We grabbed 30 seconds with him to find out more…

I first started writing music because…
It is all I'm fit for.

I have been making music since…
I was 10 years old, when I could only sing and not play any instruments. I started to play in bands when I was 12. Appearing onstage at Essex bars and music clubs was something of a baptism of fire.

My music is…
Enough to break your heart.

You'll like me if you listen to…
World of Echo, Waterloo, I'm Wide Awake It's Morning.

My favourite venue is…
My bedroom.

Music is important because…
It can say the things that everybody feels every day and wants to say but doesn't dare. That's my aim, anyway.

My biggest inspiration is…
Hearing a good joke told well.

My dream collaboration would be…
Arthur Russell and me.

To try me out, listen to my song…
Sarah, Plain & Tall from my forthcoming LP.

If I wasn’t making music I’d be…
An unhappy bunny.

In 10 years time I want to be…
The owner of both a town house and a country house.

facebook.com/josephcowardrecords
josephcoward.blogspot.com