Natalie Wade

Natalie Wade appointed director of music industry engagement at PPL

The founder of Small Green Shoots and The Cat’s Mother joins the executive management team in a newly created role.

Liam Konemann
  • By Liam Konemann
  • 6 Oct 2022
  • min read

Natalie Wade, the founder of youth-led music charity Small Green Shoots and the female-focused consultancy The Cat’s Mother, has joined PPL as director of music industry engagement.

Natalie will join the PPL executive management team in the newly created role, with the aim of further developing PPL’s relationships with the UK music industry. She will promote PPL’s work as the world’s largest neighbouring rights company, collecting performance revenue for recording rights-holders internationally. Natalie will support performers and recording rights-holders to maximise their income in this area, and ensure they are aware of the neighbouring rights revenue opportunities available to them. 

Natalie Wade is also an advisor to the PRS Foundation, and sits on the executive steering committee of Power Up. PPL will continue to provide ongoing support for her work with The Cat’s Mother, and she will stay on part-time as a consultant for Small Green Shoots for a transitional period.

Natalie Wade, newly appointed director of music industry engagement at PPL, says, ‘Having built and developed Small Green Shoots from scratch, this has been a huge decision for me personally. However, I know I am leaving the charity in safe hands, and believe I can make a real impact in this exciting new role. The fact that PPL will continue to support the important work of Small Green Shoots and The Cat's Mother speaks volumes about my new colleagues and their leadership values, and I can't wait to get started on this exciting chapter.’

PPL chief executive office Peter Leathem says, ‘Natalie is one of the music industry’s most hard-working, ambitious and passionate people. Her work has changed the lives of many young people for the better and also built a diverse talent pipeline for those companies that partnered with her. PPL and our members are very lucky to have her on board and will benefit from her extensive knowledge and contacts base, as well as her drive and can-do approach to business. Welcome Natalie - we look forward to working with you to build on PPL’s already strong reputation for delivering revenue to the UK music industry.’