MCPS-PRS Alliance first collecting society to license YouTube
The MCPS-PRS Alliance today became the first collecting society outside the US to license YouTube.
The ground-breaking licensing agreement - announced by the Alliance and YouTube today – will allow royalties to flow to members for use of their works on the service. This applies to music videos, user uploads and other audio visual content. The licensing agreement fully acknowledges the contribution of the creators of music to the YouTube service.
Steve Porter, Alliance Chief Executive
Chad Hurley, CEO and Co-Founder of YouTube said: ‘We‘re pleased to be working in cooperation with the MCPS-PRS Alliance to provide the YouTube community in the UK with the best possible user experience. This agreement is another great example of how we are working with the music industry to explore new and creative ways to compensate music creators.’
Steve Porter, Chief Executive of the MCPS-PRS Alliance (pictured) said: ‘We are delighted to have concluded this deal with YouTube and to be the first collecting society outside the US to do so. Whether it is music videos, user uploads or other audio visual content, our agreement will allow our 50,000 songwriter, composer and music publisher members to be paid when their creative talents are being enjoyed on YouTube’s service across the UK.’
YouTube is the world’s largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
View the press release
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